エピソード

  • From Hobby to Brand: Treating YouTube Like a Business Asset
    2025/07/15

    You are a brand with a camera—not just a content creator. 🎯 Learn how to turn YouTube into your digital storefront. Subscribe now!

    What You’ll Learn:

    • The first mindset shift in The Creator’s Mindset mini-series
    • Why YouTube should be treated like a business, not a hobby
    • How to go from “just posting” to building long-term brand authority
    • Tips for entrepreneurs to grow on YouTube step by step

    In this opening episode of The Creator’s Mindset—a special mini-series within the Built to Tell podcast—Mike Liguori delivers a crucial wake-up call to creators and solopreneurs: if you're just uploading content without intention, you're treating YouTube like a hobby—and that needs to change.

    Mike dives deep into why YouTube is far more than just a video platform. It’s a search engine, a trust-builder, and most importantly—a digital storefront for your business. Whether you're an entrepreneur, podcaster, or personal brand, treating YouTube like a business asset can open the door to real growth, meaningful relationships, and monetization.

    This episode is all about helping you make that leap—from creator to brand. You'll learn how to position yourself with purpose, create high-impact content, and set up your channel to reflect your authority. Stop throwing up random videos and start thinking like a business owner with a powerful tool at your fingertips.

    🎯 Subscribe now for more Creator to Brand YouTube transformations!

    💬 Leave a comment: What's the biggest mindset shift you're making?

    Links & Resources:

    Work with Me: https://liveyourtruth.media/

    Follow me on Instagram: https://www.instagram.com/mike.liguori/

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    8 分
  • How to Keep Your Audience Engaged: A Proven Podcast & YouTube Storytelling Strategy
    2025/07/08

    Want to keep your audience watching from start to finish? Learn the hook storytelling framework that top creators use to retain viewers and build trust. Subscribe now!

    Mike answers a listener’s burning question: “How do I keep people watching until the end?” Using his proven hook storytelling framework, Mike outlines how to transform your videos and podcasts into journeys that viewers don't want to abandon.

    He introduces a three-part structure—Hook, Quest, Takeaway—to move beyond clickbait and create substance-driven content. From defining a compelling “quest” for your viewers to delivering an actionable “takeaway,” this episode is packed with storytelling techniques for podcasts and long-form content.

    Whether you’re competing for clicks on YouTube or crafting narratives in health and wellness, Mike shows you how to create valuable podcast content that resonates, educates, and drives deeper relationships. Learn how to build audience retention by thinking like a guide—not a broadcaster.

    Subscribe now to master the hook storytelling framework and increase audience retention on every video!

    Enjoyed this episode? Leave a review and follow us for more deep dives into unforgettable content strategies!

    Links & Resources:

    Work with me: liveyourtruth.media

    Follow Mike on Instagram: https://www.instagram.com/mike.liguori/

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    9 分
  • How to Start a YouTube Channel with ZERO Experience
    2025/07/01

    Want to launch your YouTube channel but feel overwhelmed? Get 3 easy steps to start confidently—no fancy gear or editing needed.

    What You’ll Learn:

    • Why you need a YouTube-first mindset—not audio-first

    • How to craft compelling titles that get clicks

    • The secret to consistency that YouTube rewards

    • Tools to research audience demand and video ideas

    • Tips for beginner podcast creators going visual

    If you're a content creator, podcaster, or total beginner wondering how to start on YouTube, this episode is for you. Host Mike Liguori answers a listener question: What’s your advice to someone who knows nothing about YouTube but wants to start?

    Mike breaks it down into three simple but powerful tips. He also shares practical tools like AnswerThePublic.com to discover what your audience is searching for and how creators like MrBeast plan thumbnails and titles before filming. This is an essential guide for new YouTubers who want to grow with intention and strategy—without burnout.

    🔔 Subscribe for weekly YouTube growth tips!

    Links & Resources:

    🌐 Website: https://liveyourtruth.media

    📸 Instagram: https://www.instagram.com/mike.liguori/

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    8 分
  • If Your Audience Doesn’t Feel Smart, They Won’t Stick Around
    2025/06/24

    Boost Audience Confidence with These 4 Techniques. Subscribe now.

    Want better engagement, stronger relationships, and more loyal followers? It starts with how you make your audience feel—specifically, whether they feel smart enough to keep learning from you.

    What You’ll Learn:

    • The #1 reason your audience stops watching your content.
    • Why complexity kills trust and conversion.
    • 4 techniques to boost audience confidence and build connection.
    • How to simplify expert content without dumbing it down.

    In this episode of Built To Tell, Mike Liguori tackles one of the most overlooked keys to content success: boosting audience confidence. While many creators focus on algorithms and clickbait, Mike argues that your audience's confidence in understanding your content is the real growth engine.

    Mike explains the “complexity trap”—the instinct to showcase advanced expertise right out the gate—which often backfires by overwhelming your viewers. Drawing from personal insights and creator psychology, he walks you through four practical techniques to make your audience feel empowered instead of intimidated.

    Whether you're a coach, consultant, podcaster, or educator, these techniques will help you build deeper trust, improve learning outcomes, and grow a loyal, returning audience.

    🎧 Liked this episode? Hit Follow on Apple or Spotify and don’t forget to Subscribe on YouTube.

    💬 Got questions or insights? Drop a comment—I read every one.

    🔥 Ready to grow smarter content? Share this with a fellow creator!

    Links & Resources:

    🎦 YouTube: https://www.youtube.com/@mikeliguori

    🌐 Website: https://liveyourtruth.media/

    📸 Instagram: https://www.instagram.com/mike.liguori

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    9 分
  • No More Copy-Paste Content. This Is How You Stand Out.
    2025/06/17

    Tired of being another echo in a sea of podcasts? Learn how to craft authentic, impactful content that connects—and stands out. 🎙 Subscribe now!

    What You’ll Learn:

    • Why copying big-name podcasts like Joe Rogan or Steven Bartlett is hurting your show
    • The truth behind content saturation and audience trust
    • Mike’s 5-step framework for powerful long-form storytelling
    • How to anchor your content in meaning, emotion, and personal truth
    • The key to creating shareable, unforgettable content

    In an industry flooded with imitation, Mike Liguori delivers a powerful wake-up call to aspiring podcasters and content creators: stop copying, start connecting. He dives into the dangerous trend of mimicking popular formats—like flashy intros or viral clips—without honoring the core reason your show exists. It’s not just about aesthetics or algorithms; it’s about trust, vulnerability, and the ability to truly move your audience.

    Mike introduces a practical and empowering 5-step framework designed to help creators rediscover their unique voice. From starting with meaning to teaching through personal experience, every step is a call back to intentional, human-centered storytelling. Whether you’re 10 episodes in or 100, this episode is your reset button—a guide to crafting compelling content that actually resonates.

    This isn’t just advice—it’s a mindset shift. And it might be exactly what your show needs.

    Love this episode? Subscribe so you never miss a storytelling masterclass.

    Website: liveyourtruth.media

    LinkedIn: https://www.linkedin.com/in/michaelliguori/

    Instagram: https://www.instagram.com/mike.liguori/


    ===== ABOUT MIKE LIGUORI =====

    Mike Liguori, host of Built To Tell, helps creators and entrepreneurs harness the power of story to stand out and connect. With deep insight into the content world and a passion for authenticity, Mike delivers straight-talk strategy to help you build a podcast—and a brand—that lasts.

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    19 分
  • How to Build Trust Online in the Age of AI
    2025/06/10

    Struggling to Build Trust Online? Discover the 3-Step Trust Framework. Subscribe for Weekly Insights!

    We’re living in a trust recession—and it's killing online conversions. In this episode of Build to Tell, Mike Liguori reveals a powerful 3-step Trust Framework that helps creators, entrepreneurs, and founders rebuild trust and connect authentically in the age of AI, scams, and deepfakes.

    What You’ll Learn:

    • Why audience trust is at an all-time low—and how to turn it around.

    • How to use “Intent, Story, and Way” to structure content that converts.

    • Real-life pitfalls of quantity-over-quality content strategies.

    • The secret to transforming passive viewers into loyal customers.

    As AI-generated content floods the internet and skepticism rises, your audience is craving realness. Mike shares how you can cut through the noise with intentional messaging, relatable storytelling, and simple, actionable next steps. You don’t need gimmicks—you need heart, clarity, and consistency.

    Tune in to learn how to lead with purpose, share personal stories that resonate, and guide your audience with a frictionless path forward. This episode is a masterclass for anyone building a personal brand or business in today’s noisy digital landscape.

    Enjoyed this episode? Hit the like button, subscribe, and comment below with your biggest takeaway!

    Website: liveyourtruth.media

    LinkedIn: https://www.linkedin.com/in/michaelliguori/

    Instagram: https://www.instagram.com/mike.liguori/

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    19 分
  • You’re 1 Story Away From a Loyal Audience—Here’s How to Tell It Right
    2025/06/03

    Master storytelling that builds real relationships online in 3 simple steps! Subscribe now to transform your content.

    In this episode, Mike Liguori breaks down the signature 3-part Problem-Story-Teach framework—an essential storytelling tool for creators, coaches, podcasters, and YouTubers. Learn how to instantly capture attention, relate through personal stories, and deliver actionable value that keeps your audience coming back. Whether you're recording a podcast or shooting a video, this episode reveals how storytelling can drive connection and engagement in every piece of content you create.

    Love this framework? Hit that subscribe button and leave a comment below

    Connect with Mike:

    Instagram: https://www.instagram.com/mike.liguori/

    Website: https://liveyourtruth.media/

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    10 分
  • Joe Polish Reveals How to Sell Without Selling Your Soul
    2024/08/29

    Joe Polish, one of the most sought-after marketers alive today, is here to turn your perception of selling on its head. Known for his unparalleled networking prowess and ability to connect with anyone, Joe spills his secrets on the art of selling without sleaze. In today’s episode Mike and Joe dive deep into how selling with authenticity and heart isn't just a strategy—it's a superpower. Tune in to discover the unconventional tactics that transformed Joe into a marketing legend and how you can leverage these insights to elevate your business game, connect with people on a whole new level, and close deals like never before.

    TIMESTAMPS:


    00:00 Joe’s radical philosophy that flips traditional business wisdom on its head.

    07:24 How to sell without losing your soul.

    16:27 Joe Polish's powerful tips for building genuine rapport and trust.

    19:34 Navigating pain in sales and in life.

    27:50 The dark side of generosity.

    34:14 What’s in it for Joe Polish?

    36:35 Severe pain can lead to extraordinary compassion. Here’s what it means for you.

    41:24 Actionable tips to identify and set boundaries.

    45:34 How to handle draining requests: Joe Polish’s strategy for saying no.

    50:54 Final thoughts on building world class relationships.



    LINKS:


    Follow Live Your Truth on Social Media


    Instagram: https://www.instagram.com/liveyourtruth.media/


    Facebook: https://www.facebook.com/liveyourtruthmedia


    LinkedIn: https://www.linkedin.com/company/live-your-truth-media/


    Visit https://www.liveyourtruth.media/ to create your new way of being.


    Connect with Joe: https://www.instagram.com/joepolish/

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    55 分