Discover groundbreaking insights on how link building truly impacts local SEO and Google rankings, based on three years of extensive testing. In this episode, we reveal surprising results showing that while link building significantly boosts organic rankings, its effect on local pack rankings is minimal. We also discuss how to evaluate the effectiveness of citations, avoid common link-building mistakes, and explore the persistence of "link echoes"—the phenomenon where ranking benefits remain even after a link is removed. Promo Links

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Article Referenced: https://moz.com/blog/link-echoes-ghosts-whiteboard-friday

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