Louis Nicholls on the future of SaaS and the top 5 rom coms of all time

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Louis Nicholls on the future of SaaS and the top 5 rom coms of all time

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We've got a special guest on the pod today! Louis from Sparkloop joins to share how they evolved from referrals to recommendations and sold to Kit! 🚀 Meanwhile Andrew gets Louis's take on MetaMonster's positioning struggles and they debate how and why the SaaS landscape is changing. Plus: the most detailed rom-com ranking you've ever heard, featuring hidden gems and heated debates about classics.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Louis's Twitter: @louisnicholls_Sparkloop (newsletter recommendations platform): https://sparkloop.app/Grow your newsletter: https://www.growmynewsletter.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript:00:00:01.03AndrewHey, what's up, man?00:00:02.44LouisHey man, how's it going? It's been a while.00:00:04.43AndrewIt has. Astute listeners might notice that you are not Sean Sun, founder of Miscreants. Do you want to introduce yourself real quick?00:00:13.90LouisYeah, my name Louis. I am the co-founder of Sparkloop. I'm a huge rom-com enthusiast, which I think we're going to get to later. and00:00:23.11AndrewHell yeah.00:00:24.25LouisI guess I'm a probably more of like a reformed indie hacker. People might know me from that, but more likely nowadays, if you're a newsletter nerd in the newsletter space, you probably have come across Sparkloop or maybe seen me online or something like that.00:00:41.21AndrewReformed. Does that mean you don't identify as an indie hacker anymore?00:00:44.76LouisOh, no, no, I do. I just don't hang out in the as much in like the IndieHack bootstrap founder space anymore. my My Twitter and LinkedIn have been taken over by self-interested business interests of talking about newsletters, which is a lot more lucrative.00:00:51.89AndrewYeah.00:00:59.73LouisYeah.00:00:59.94AndrewYeah. So, okay. How long ago now did you sell Sparkloop? How long has it been?00:01:06.67LouisWe sold just over two years ago. We were bought by then ConvertKit, now Kit, which I think we...00:01:10.16AndrewOkay.00:01:14.78LouisDid we talk about this shortly before or shortly? Maybe we met shortly after, actually, I think.00:01:19.18AndrewI think both.00:01:20.17AndrewI think we, you and i met in New York. I was working for Grey Noise at the time. And you told me, i don't remember if you actually told me it was ConvertKit. I think you told me you were like considering an acquisition and that there was some stuff in the works.00:01:31.86LouisHmm.00:01:33.80AndrewAnd then I think we hung out again, last year sometime after you'd sold to ConvertKit, when I was like starting to, oh yeah, because like last December, you and i were actually talking about like maybe collabing on some stuff.00:01:48.50LouisYeah.00:01:49.80LouisYeah, yeah,00:01:50.82AndrewI quoted you some ridiculously high number to do something. I don't even remember what exactly. like I think some of the like personal brand stuff that you've started doing, was going to help with some of that maybe.00:02:01.79Louisyeah. Mm-hmm.00:02:03.39AndrewAnd then then, yeah, I think I probably talked to you to just like ask you for some startup advice at some point, which I'm now doing again under the guise of having you on as a podcast guest.00:02:15.33LouisIt's the the best way to do it. i yeah I remember we were, i think the last time we properly talked was actually not about about this startup at all. It was about the in-email charts thing, I think, was the last time we had like a proper long conversation.00:02:33.24AndrewYeah, good memory. I'm impressed that you remember what it even was. Yeah, that was ChartJuice. was I think at the time it was probably ChartKit.00:02:42.64LouisMm-hmm.00:02:43.87AndrewAnd then had a co-founder, he left, and he owned the domain, so I bought chartjuice.com. And then...00:02:54.82AndrewBuilt it, probably shouldn't have ever built it. Like, I don't think it was like ever really a great market. But I did the classic indie hacker thing where I was like, I kind of just want to build something and I wanted to learn to code again.00:03:08.23AndrewAnd Chart Juice felt very like not intimidating. It felt easy to build. And so I spent a few months building it, launched it to Crickets and then was like, all right, I need to actually build something that I think people will buy now And so, yeah.00:03:22.97LouisAlways a oh it a good idea. I wish you had, with a name like Chart Juice, it wasn't called Chart Juice at the time, but a name like Chart Juice, that deserves to be a podcast growth agency.00:03:30.27AndrewYeah.00:03:35.87LouisThere should be a podcast growth agency called Chart Juice out there.00:03:39.11AndrewHonestly, that is so true. Someone has like a, someone has a oh, it's, it's a productized service that will submit your startup to a bunch of directories.00:03:54.29AndrewAnd it's called like submit juice or something like that.00:03:54.53Louissee00:03:...