In this episode of Love, Saranghae, Andrea and Peter sit down with marketing powerhouse and CEO of AV Marketing Inc., Aashima Verma. With her agency scaling past 7 figures in under 3 years, Aashima breaks down how she helps brands grow smarter, not harder.

From lead generation myths and agency red flags to the real reason your ads aren't converting, Aashima shares hard-earned insights and game-changing truths. You'll hear how she helped Saranghae double new customer acquisition in just 90 days, and what every business owner needs to know before spending a dollar on paid ads.

What You’ll Learn:

• How Aashima helped Saranghae double their new customer acquisition in just 90 days
• The #1 mistake most founders make with paid ads (hint: it’s not spend, it’s creative)
• Why polished, studio-shot content almost never converts in ads, and what to use instead
• How to know if your product is actually ready to scale with paid traffic
• The right time to invest in ads (and when to wait)
• What a good agency should do before launching your campaign
• How founder-focused storytelling builds trust and drives sales in 2025
• Why the funnel (not just the ad) is your real moneymaker
• What small businesses can do today to prep for Black Friday and Q4 success

Connect with Aashima Verma:

Instagram: @theaashimaverma

Ready to Build a Custom Routine?

Submit your questions or book a free skin consultation with our team of experts at https://lovesaranghae.com/pages/consultation

We’ll help you build a routine that fits your skin stage, age, and concerns, so you can stop guessing and start glowing.

Thanks for Listening to Love, Saranghae
Saranghae & Orora is more than skincare. It’s a lifestyle rooted in science, self-love, and soul. As one of the fastest-growing K-Beauty brands, we create powerful, results-driven skincare for real life (and real hormones), specifically designed for women navigating changes in their skin at every age and stage.

Want more glow in your inbox and on your feed?
✨ Shop our skincare: www.lovesaranghae.com
✨ Follow us on Instagram, YouTube & TikTok: @lovesaranghae

Thanks for Listening to Love, Saranghae
Saranghae & Orora is more than skincare. It’s a lifestyle rooted in science, self-love, and soul. As one of the fastest-growing K-Beauty brands, we create powerful, results-driven skincare for real life (and real hormones), specifically designed for women navigating changes in their skin at every age and stage.

Want more glow in your inbox and on your feed?
✨ Shop our skincare: www.lovesaranghae.com
✨ Follow us on Instagram, YouTube & TikTok: @lovesaranghae

Please visit us for more information

www.lovesaranghae.com

www.ororaskin.com

Instagram: @lovesaranhgaeskin

Instagram: @ororaskin

Youtube: @lovesaranghaeskin

In this episode of Love, Saranghae, Peter and Andrea pull back the curtain on tranexamic acid, a powerful, science-backed skincare ingredient that’s gone from clinical prescription to social media sensation. But does it live up to the hype?

From its origins as a treatment for heavy menstrual bleeding to its current role in fighting hyperpigmentation and melasma, tranexamic acid is shaking up the skincare world. Peter and Andrea explain exactly how it works, why it's effective, and whether you should be applying it topically or taking it orally.

They also dive into the science behind ingredient combinations, discuss who should avoid oral supplements, and offer a step-by-step routine to incorporate this ingredient safely into your skincare regimen.

Whether you’re struggling with dark spots, considering a prescription, or just trying to make sense of all the skincare noise online, this episode will give you the clarity you need.

What You’ll Learn:

• What tranexamic acid is and how it works on your skin
• Why it was originally prescribed as a blood coagulant
• Key differences between oral vs. topical application (and the risks of each)
• Why hyperpigmentation isn’t a one-and-done fix
• The best ingredients to pair with tranexamic acid for faster results
• A step-by-step skincare routine that works for most skin types
• Who should avoid oral tranexamic acid, including people with autoimmune conditions, pregnancy, or certain sensitivities

Products Mentioned:

• Saranghae Hyperpigmentation Duo
• Key ingredients: 25% Vitamin C, 10% Niacinamide, 1% Glutathione, 1% Tranexamic Acid

Ready to Build a Custom Routine?

Submit your questions or book a free skin consultation with our team of experts at https://lovesaranghae.com/pages/consultation

We’ll help you build a routine that fits your skin stage, age, and concerns, so you can stop guessing and start glowing.

Thanks for Listening to Love, Saranghae
Saranghae & Orora is more than skincare. It’s a lifestyle rooted in science, self-love, and soul. As one of the fastest-growing K-Beauty brands, we create powerful, results-driven skincare for real life (and real hormones), specifically designed for women navigating changes in their skin at every age and stage.

Want more glow in your inbox and on your feed?
✨ Shop our skincare: www.lovesaranghae.com
✨ Follow us on Instagram, YouTube & TikTok: @lovesaranghae

Thanks for Listening to Love, Saranghae
Saranghae & Orora is more than skincare. It’s a lifestyle rooted in science, self-love, and soul. As one of the fastest-growing K-Beauty brands, we create powerful, results-driven skincare for real life (and real hormones), specifically designed for women navigating changes in their skin at every age and stage.

Want more glow in your inbox and on your feed?
✨ Shop our skincare: www.lovesaranghae.com
✨ Follow us on Instagram, YouTube & TikTok: @lovesaranghae

Please visit us for more information

www.lovesaranghae.com

www.ororaskin.com

Instagram: @lovesaranhgaeskin

Instagram: @ororaskin

Youtube: @lovesaranghaeskin

In this episode of Love Saranghae, Peter Lee and Andrea Mourad reveal the accidental and funny story of why they created 2 skincare brands, Saranghae and Orora. They explore how each brand serves different skincare needs and how customers can effectively blend products from both lines to create personalized routines. The conversation also covers the importance of layering products, building a skincare routine for beginners, and the significance of adapting skincare to individual needs.

Takeaways

• Saranghae means 'I love you' in Korean, reflecting its origins.
• Aurora was created to address specific skincare needs not met by Saranghae.
• The two brands complement each other, filling gaps in skincare routines.
• Layering products is essential for effective skincare.
• A basic skincare routine should include cleansing, hydration, and moisturization.
• It's important to address one skin concern at a time.
• Skin cycling helps maintain product efficacy.
• All-in-one products may not perform as well as layered products.
• Consistency is key in any skincare routine.
• Both brands cater to different demographics and skin types.

Chapters

00:00 Introduction to Skincare Lines

01:06 The Origin Stories of Saranghae and Aurora

06:32 Complementary Nature of the Two Brands

11:00 Creating a Blended Skincare Routine

15:43 Building a Skincare Routine for Beginners

19:07 The Importance of Layering Products

Thanks for Listening to Love, Saranghae
Saranghae & Orora is more than skincare. It’s a lifestyle rooted in science, self-love, and soul. As one of the fastest-growing K-Beauty brands, we create powerful, results-driven skincare for real life (and real hormones), specifically designed for women navigating changes in their skin at every age and stage.

Want more glow in your inbox and on your feed?
✨ Shop our skincare: www.lovesaranghae.com
✨ Follow us on Instagram, YouTube & TikTok: @lovesaranghae

Please visit us for more information

www.lovesaranghae.com

www.ororaskin.com

Instagram: @lovesaranhgaeskin

Instagram: @ororaskin

Youtube: @lovesaranghaeskin