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Lucas Scarfone: Framing the Drive

Lucas Scarfone: Framing the Drive

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In this episode, we sit down with Lucas Scarfone...photographer, publisher, and the guy who’s probably taken one of your favourite car photos without you even knowing it.

We talk about how it all started for him, shooting with a Nikon in high school and chasing down the kind of cars most people only dream about. Lucas shares how Autostrada came to life, what it means to really connect with the car community, and why he still believes in doing things the hard way if it means doing them right.

We get into:

  • What makes a great car photo really stick
  • How Autostrada became more than just a magazine
  • The tension between creativity and brand work
  • Print vs. digital and why both still matter
  • The value of showing up, camera in hand, over and over again


This one’s a mix of car stories, business lessons, and real talk about what it means to build a life doing what you love.

If you’ve ever picked up a camera, loved a car, or thought about making your own thing from scratch, this episode’s worth a listen.

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