Join us for a conversation with the founder and CEO of @Kin Euphorics, Jen Batchelor. Yes, she launched a cool new beverage company, but she also created an entirely new drinking category, euphorics!

Jen has built a cult-like brand that lives on top shelves, earns headlines, and invites people into an intentional way of living.

With Bella Hadid as cofounder, a Fast Company innovation award, and sold at Erewhon and Target, Kin has become a masterclass in emotional branding and cultural relevance.

In this episode, we explore the power of world building in brand strategy.

This is Crafting Desire.

Welcome to the Madness!

Connect w/ Kin Euphorics & Jen Batchelor https://www.instagram.com/kineuphorics/

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https://www.instagram.com/jenofkin/

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Welcome to MADWOMEN. The conversation series featuring those mad enough to shape culture, not chase it.

We started MADWOMEN because we were tired. Tired of recycled strategies dressed up as innovation. Tired of the sameness.

We went viral before virality had a name, but building two companies taught us that “build it and they will come” doesn’t cut it in the algorithmic age. Attention isn’t given. It’s earned. Not with noise, but with guts.

MADWOMEN is for those who do it differently. Hosted by Mia Pokriefka and Elissa O’Dell, each episode explores the method behind the madness with the boldest minds shaping what we see, share, and buy.

Learn the philosophies and strategies of bold marketers, from the RealReal's CCO, to founders from Bala and Kin Euphorics, to leaders at Oligvy and Hearst, who are shaping our world.

At MADWOMEN, we’re asking:

• What’s the cost of playing it safe when the culture is moving fast?
• How do you stay original when algorithms reward repetition?
• And who’s still making work that actually makes people feel something and do something?

We’re MADWOMEN. We’re mad at the sameness of it all. And we’re mad for the ones doing it differently. New episodes drop every week.

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