• MARKETING WITH SOUL: UnitedHealthcare & Optum

  • 2023/06/28
  • 再生時間： 14 分
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MARKETING WITH SOUL: UnitedHealthcare & Optum

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  • UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. 
    Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #7)

    See omnystudio.com/listener for privacy information.
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あらすじ・解説

UnitedHealthcare and its Optum subsidiary offer tools to help consumers stay healthier, including a $35/month insulin service and a price matching tool for prescription medications. While they employ tens of thousands of physicians, they don't always market facilities like a hospital or health system might tend to do. 
Join veteran hosts Jared Johnson and Peter Balistrieri as they share lessons we can all learn from marketing health services, as opposed to facilities. (Relevant #7)

See omnystudio.com/listener for privacy information.
続きを読む 一部表示

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