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👀 Could you grow faster by hiring people with zero tech experience?

I sat down with Danny Perry, CEO of IT Cubed, to learn how he and his co-founder built a Top 500 MSP—by recruiting from the service industry, not résumés. In just three years, they scaled from a startup to a nationally ranked MSP. Danny breaks down the real playbook behind operational maturity, culture-first leadership, and why you may be overlooking your best hires.

If you want a behind-the-scenes look at MSP growth, this one’s a must-watch.

✅ How hiring from hospitality unlocked growth
✅ Why documentation—not certifications—drives team performance
✅ The COO role most MSPs overlook (until it’s too late)

Chapters:
0:00 - Intro
1:20 - From history major to IT business owner
21:39 - His role in their success and how unique hiring helped
35:36 - How they got to the top 500 in 3 years
41:20 - Being intentional about diversity
45:55 - Investing in unconventional hires
1:07:35 - MSP Titan Questions

Connect with Damien and Danny:
Damien: https://www.linkedin.com/in/dstevens/
Danny: https://www.linkedin.com/in/dannyaperry/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g

What if the biggest bottleneck in your MSP isn’t a tech stack, a sales strategy, or a new hire... but you?

In this week's episode of MSP Mindset, we sit down with Kayvan Yazd, founder of TruAdvantage, the top-ranked MSP in the San Francisco Bay Area. Kayvan shares how a single mindset shift—starting with a 5AM wake-up and a commitment to internal growth—transformed not only his personal life but also his MSP’s trajectory.

Chapters:
0:00 - Intro
2:04 - His internal change and health journey
17:00 - Internal change before external
29:00 - Daily habit tracker
34:35 - Kayvan's hiring process
40:53 - Why he changed from health care to non-profit
48:46 - Helping his clients with AI
53:06 - His role currently with AI
1:00:21 - MSP Titan Questions

👉 CONNECT MORE WITH Damien and Kayvan:
https://www.linkedin.com/in/dstevens
https://www.linkedin.com/in/kayvanyazdi/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g

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In this week's episode, Alex Markov (CEO, Red Key Solutions) shares how losing his right-hand executive pushed him to rethink how he invests in his team, both professionally and personally. But Alex shares so much more:

🟢 The real reason he walked away from 280 break-fix clients
📈 The power of standardization for MSPs
🧠 Why you should teach “life operational maturity" to your team
🛠️ The 11 Pillars of MSP Success

Chapters:
0:00 - Intro
1:25 - Why he let go of 280 break fix clients
7:42 - Focusing in on one business model
11:30 - Why he prefers staying lean
15:34 - The loss of a team member & taking care of your team
29:50 - The importance of learning from others
39:12 - The importance of process and standardization
48:10 - The 11 Pillars of MSP Success
1:00:07 - MSP Titan Questions

👉 CONNECT MORE WITH Damien and Alex:
Damien: https://www.linkedin.com/in/dstevens
Alex: https://www.linkedin.com/in/alex-markov/
Red Key Solutions: https://www.redkeysolutions.com/
Strategy Overview: https://www.strategyoverview.com/

📺 Watch on YT: https://www.youtube.com/channel/UCbzzyR7yX9l9XQaZCBp0v0g