In this episode of Mad About Money, I sit down with the brilliant Nicola Noél - hypnotherapist, Specialist Mental Health Nurse and founder of Brainworks Therapy - to talk about the intersection of neurodivergence, anxiety, and money. We get real about why so many traditional money tools like budgeting apps and spreadsheets just don’t work when your brain is wired differently.

Nicola shares her powerful story of growing up in poverty, navigating mental health challenges, and building a shame-free, sustainable relationship with money. We explore how financial trauma shows up in neurodivergent communities, and what it actually takes to feel safe with your finances again.

If you’ve ever felt like you're “bad with money” or find yourself avoiding your bank account out of fear, this conversation is a validating, judgment-free space. Nicola’s approach is all about compassion, empowerment, and strategies that actually work for your brain.

In this episode:

• Why budgeting often fails ADHD brains
• How money dysregulation is tied to trauma
• The emotional weight of financial shame
• Nicola’s journey from financial fear to empowered coaching
• Tools that work for neurodivergent folks (and what to avoid)

Follow Nicola Noél:
Instagram – @brainworkstherapy

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If you’ve ever stared at a sales page (or a restaurant menu) and walked away empty-handed because it was too much - you already know the #1 sales mistake most business owners make.

In this solo episode, I share a totally unfiltered breakdown of why confused people don’t buy, how that’s played out in my own business, and what I’m doing about it.

Spoiler alter: less is more.

I get into:

• Why offering too many things kills conversions
• How to turn “you get body doubling sessions” into “you get sh*t done”
• What actually makes people buy (it’s not features)
• The 5-offer structure I’m building my entire business around
• A behind-the-scenes look at what makes my membership, Invisible to Influential, a total no-brainer for growth-focused entrepreneurs

This isn’t theory - it’s me unpacking what’s actually working in my business and why clear, emotional, benefit-led messaging beats benefits-and-bullet-points every damn time.

If you want more clients, less confusion, and way more clarity in your sales strategy, you're gonna love this!

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In this episode, I’m joined by the brilliant Paul Culshaw - a marketing expert who’s not just been in the game for 25 years, but has actually lived the ups and downs of navigating money, marketing, and mindset as a business owner.

We talk about everything from being made redundant five times (yep, five!) to learning how to actually charge what your work is worth - even when you’re someone who just loves helping people.

If you’ve ever lowballed your prices, procrastinated on putting yourself out there, or felt a little ick about selling… this episode is your gentle slap of truth.

We also go deep on:

• Why being broke in your 20s teaches you more than a business degree ever could
• What it actually means to have a healthy money mindset (without the guru fluff)
• The behind-the-scenes of pricing as a coach or course creator
• How AI can support your marketing (without sounding like ChatGPT wrote your posts)
• And why accessibility, neurodivergence, and course structure matter more than the perfect funnel

This one’s packed with stories, real talk, and a few “ohhh that’s why no one’s buying” moments. Whether you’re new to business or knee-deep in a pricing spiral, I think you’ll see yourself in this one.

“Redundant 5 times. Still showed up.”

“No one’s paying? It’s not the price

“This is why clients say no”

Connect with Paul:

Instagram: @coachpaulculshaw

Website: paulculshaw.com

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Visit Maddy's ⁠⁠⁠Stan Store⁠⁠⁠

Follow Maddy on ⁠⁠⁠Instagram⁠⁠⁠ and ⁠⁠⁠TikTok⁠