“If you don’t have the speed, you’re out of the game.”

Sri spent over two decades in leadership roles at adidas before moving to China in 2015 to lead the company's e-commerce and digital strategy in the market. Under his leadership, the business saw rapid growth and transformation.

In this episode, Sri shares what it takes for brands to succeed in China. He explains why digital in China is part of daily life, why speed is critical for survival, and how platforms like Tmall, JD, and Douyin are key to building consumer trust and driving sales.

We also talk about the rise of local sportswear brands, how they have gained ground in China, and what international brands can learn from them. Sri explains why he believes that even after years of leading at a global company, it is essential to start again and stay close to the market to remain relevant.

If you want to learn what it takes to build a brand in China and understand the realities of the market, this episode is for you.

Subscribe to asiabits here: https://asiabits.com/
Get in touch with Damian’s team: https://www.genuine-asia.com/

Guest: Sri
Hosts: Damian Maib & Thomas Derksen
Editing & Production: Eva Trotno

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Was ist eigentlich schlimmer? Hörverlust oder Sehverlust? Klar, im besten Fall sind wir von keinem betroffen, aber gutes Hören hat viel mehr mit unserer Lebensqualität zu tun, als viele denken.

Heute ist Bernd Wagner, CEO WSAudiology China, bei uns zu Gast. Er erklärt, warum Hörgeräte in China oft von Kindern für ihre Eltern gekauft werden, was den chinesischen Markt von anderen unterscheidet und warum Omnichannel dort Pflicht ist.

Wir sprechen darüber, wie man in China Hörgeräte verkauft, warum Aufklärung ein entscheidender Wachstumstreiber ist, welche Rolle Plattformen wie JD und Tmall spielen und was es braucht, um als internationaler Hersteller in einem komplexen Markt erfolgreich zu bleiben.

Und falls ihr Probleme habt, diese Podcast-Folge zu hören, meldet euch unbedingt bei Bernd – er kann helfen. Damian testet übrigens gerade selbst eines der Geräte und kann euch bald ein Update geben, wie es im Alltag läuft.

asiabits hier abonnieren: https://asiabits.com/

Damians Team kontaktieren: https://www.genuine-asia.com/

Gast: Bernd Wagner

Moderatoren & Hosts: Damian Maib & Thomas Derksen

Schnitt & Produktion: Eva Trotno

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It's been a while since we recorded this episode, but now the time has finally come: we're taking you on a journey between Berlin, Shanghai and the digital soul of Nio.

Dominique Massonié is Head of Software Internationalisation at NOMI-EU and has helped develop perhaps the most charming voice in the cockpit. We talk to him about voice assistants, the question of how cars can become more human and what happens when an AI suddenly shows emotion.

We talk about software, about cultural bridges between France, Germany and China, about hotpot as a team strategy and about why the streets in Berlin are different to those in Shanghai and why this is even a problem for microphones.

Anyone who has always wanted to know why a car suddenly asks whether it should really open the passenger window all the way or what Chinese speed means in everyday life will love this episode.

Subscribe to asiabits here: https://asiabits.com/
Get in touch with Damian’s team: https://www.genuine-asia.com/

Guest: Dominique Massonié
Hosts: Damian Maib & Thomas Derksen
Editing & Production: Eva Trotno

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