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Join Kay as she discusses the best strategies for promoting a video podcast. Also giving you tips for promoting a video podcast effectively, ensuring that it not only reaches the right audience but also adds value to your business over the long term. Ready to level up your podcasting game? In this episode of Podcasting 101, Kay dives deep into innovative ways to promote your video podcast and maximize its impact on your business. Discover how to leverage your podcast as a valuable digital asset, engage your audience from the start, and create a buzz with a powerful launch strategy.

What to expect in this episode:
(00:00) - The Power of Podcasting as a Digital Asset.
(02:31) - Engaging Your Audience Before Launch.
(04:56) - Planning and Hosting a Successful Podcast Launch Party.
(07:21) - Building a Dedicated Podcast Website.
(09:46) - Leveraging Social Media for Podcast Promotion.
(11:41) - Extending Reach with Newsletters and Blogs.
(13:36) - Enhancing Video Podcasts with Captions and Thumbnails.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

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Thinking of starting a video podcast but overwhelmed by equipment choices? Join Kay as she breaks it down for you! From choosing affordable, high-quality gear to understanding the essentials like mics, cameras, and lighting, Kay keeps it simple and budget-friendly. Learn why starting with the right setup now can save you time and money later. Plus, discover how video podcasting can significantly boost your
audience's trust and engagement. Don't miss these pro tips to kickstart your podcasting journey! In this episode of the Make Your Mark Podcast, Kay helps beginners to set up their video podcasts with minimal hassle, ensuring that both audio and video are of sufficient quality without overwhelming them with unnecessary expenses.

What to expect in this episode:
(00:00) - The Importance of Starting Simple.
(03:15) - The Heart of Your Podcast.
(07:51) - A Budget-Friendly Studio Solution.
(12:21) - Elevating Your Video Quality.
(14:46) - Creating the Perfect Visual Atmosphere.
(16:41) - Creating a Professional Podcast Environment.
(18:32) - Planning for Future Upgrades.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

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Are you familiar with the term 'Podfade'? It's a common challenge many podcasters face, where initial enthusiasm fades due to the demands of consistent content creation. In this video, Kay breaks down what Podfade is, how it can drain your energy, and most importantly, how to avoid it.Kay shares practical tips on staying organized, planning ahead, and keeping your passion alive, ensuring your podcast thrives without burning you out. In this episode of the Make Your Mark Podcast, Kay explains Podfade. It's a term used in the podcasting industry to describe a common phenomenon where a podcast starts strong but gradually loses momentum, eventually leading to its discontinuation. This typically happens when the creator experiences burnout, feels overwhelmed by the demands of producing regular content, or becomes discouraged by the lack of immediate success or audience growth.Don't let Podfade stop you. Take control of your podcasting journey.

What to expect in this episode:

(00:00) - Podfade.
(02:00) - What Causes Podfade?
(05:01) - The Hamster Wheel Effect.
(07:31) - Signs You're Heading Towards Podfade.
(10:01) - Strategies to Prevent Podfade.
(14:01) - Reigniting Your Passion for Podcasting.
(17:01) - Conclusion and Call to Action.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

Is podcasting really saturated, or is it just a rumor? Join Kay as ives deep into the buzz spreading across the podcast industry. Don't let fear or misinformation hold you back from launching or growing your podcast! Learn why this rumor is false and how to position your podcast for success despite the competition.
In this episode of the Make Your Mark Podcast, Kay shares that it’s important for anyone considering entering the podcasting space or those who may be feeling discouraged by the competitive landscape. Kay’s insights aim to empower individuals to push past the fear and misinformation, equipping them with the knowledge and confidence needed to succeed. The focus on mindset, education, and embracing new formats like video podcasting provides a comprehensive approach to overcoming the perceived barriers in the industry.

What to expect in this episode:
(00:00) - Unveiling the Podcast Saturation Rumor
(02:24) - The Surprising Power of Video Podcasting.
(04:19) - Overcoming the Fear of Visibility and Tech Challenges.
(04:43) - The Power of Education in Podcasting.
(07:16) - Learning from Successful Podcasters.
(09:20) - Debunking the Podcast Saturation Myth
(14:04) - Taking the Next Steps: Your Podcast Journey Forward.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/

Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

Join Kay as she shares the essentials for a successful podcast launch! From understanding if you're truly ready to the key questions you must ask yourself, Kay covers it all. Discover the importance of listening to podcasts, guesting on at least 20 shows, and knowing your 'why.' Plus, get a special giveaway to help you
build a solid foundation for your podcast. In this episode of the Make Your Mark Podcast, Kay shares invaluable insights on launching your podcast
successfully! She breaks down the three essential questions every aspiring podcaster should ask themselves. Understanding different podcast styles and formats and also emphasizes the importance of taking podcasting step by step, learning and improving along the way.

What to expect in this episode:
(00:00) - Assessing Your Readiness.
(00:46) - Podcast Styles and Formats.
(04:21) - Being a Podcast Guest.
(06:01) - Defining Your 'Why'.
(08:01) - Step-by-Step Guidance.
(10:01) - Special Giveaway.
(14:31) - Final Thoughts and Next Steps.

Connect with Kay Suthar!
Website: https://makeyourmarkagency.com/
Website: https://www.makeyourmarkpodcast.com/
LinkedIn: https://www.linkedin.com/in/kay-suthar-make-your-mark/
Come and join us on our Facebook group Podcast PowerHouse
https://www.facebook.com/groups/482037820744114
Go ahead and check out my podcast https://www.makeyourmarkpodcast.com/
For more info, please feel free to email me at kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar the Host:
- 3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
- 5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com

Send us a text

In this episode of Make Your Mark Podcast, Kay Suthar welcomes Patty Farmer, an award-winning marketing and media strategist, international speaker, podcast host, magazine publisher, and 7-figure event producer. Patty dives deep into the strategic networking, intentional marketing, and the power of relationship building that has allowed her to create a successful global business while traveling the world. She shares her insights into leveraging connections, monetizing expertise, and building business that aligns with a freedom-based lifestyle.

What to Expect in This Episode:
00:00 — Welcome to the Show: Meet Patty Farmer
Kay introduces Patty and shares highlights of her incredible journey, from marketing strategist to global business mentor.
05:10 — How Patty Built Her Business Empire The key decisions and strategic shifts that allowed Patty to scale to 7 figures while maintaining a flexible lifestyle.
13:20 — The Power of Intentional Networking
Why connecting with organizers and industry leaders rather than mass networking is the ultimate growth hack.
17:40 — Scaling to 100,000 Connections in 9 Months How Patty grew her business exponentially by tapping into other people’s audiences (O.P.P.) and strategically curating relationships.
26:15 — The Secret to Community-Based Marketing Why serving first, building trust, and fostering long-term collaborations is more powerful than traditional lead-generation tactics.
30:40 — Monetizing Your Network: The Right Way
How to turn connections into high-value business opportunities without being salesy.
35:10 — Segmentation and Targeted Email Lists
Why quality over quantity matters when building an email list—and how to effectively segment and nurture your audience.
44:20 — The Importance of Market Research in Business Growth
How Patty uses data-driven insights and behavioral analysis to optimize her marketing strategies.
50:10 — Travel, Speaking, and Global Expansion
Why Patty prioritizes global connections, international speaking, and market research-based travel to fuel her business growth.

About Patty Farmer:
Patty Farmer is a marketing and media strategist, speaker, podcast host, and magazine publisher who specializes in helping entrepreneurs create profitable and strategic connections. With a global audience of over 235,000 people, Patty has mastered the art of scaling businesses through collaboration, leveraging networks, and monetizing expertise. She also hosts exclusive international retreats and
events to help business owners take their brands to the next level.

Key Takeaways:
1. Build Relationships, Not Just a Network – Focus on deep connections rather than chasing leads.
2. Segment Your Email List for Better Engagement – Send targeted messages to the right people rather than blasting the entire list.
3. Know Your Value and Price Accordingly – Don’t undercharge—ensure your pricing aligns with your expertise.
4. Give Before You Ask – Serving your community first is the fastest way to build trust and authority.
5. Use Strategic Introductions to Expand Your Reach – Leverage your existing network to connect with high-value prospects.

Connect with Patty Farmer:
Website: PattyFarmer.com
Magazine: Mar

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In this episode of Make Your Mark Podcast, Kay Suthar sits down with Elizabeth McQuillan, founder of Flamingo Car Finance and Flamingo Business. Liz shares her entrepreneurial journey, from her background in performing arts and teaching drama to building multiple successful businesses. She dives into how she created a powerful community, scaled her ventures, and why she embraces bold
branding. Liz also discusses the importance of mindset, resilience, and strategic networking in business growth.

What to Expect in This Episode:
00:00 — Meet Elizabeth McQuillan: From Performing Arts to Business Leader
How Liz transitioned from a teacher and performer to a serial entrepreneur.
05:10 — From Side Hustle to Scaling: The Start of Flamingo Business
Her early ventures in theater schools, talent agencies, and business mentoring.
13:20 — The Birth of Flamingo Car Finance
How a conversation with her husband led her to launch a female-focused car finance brokerage.
17:40 — Overcoming Setbacks: Thriving During the Pandemic
How Liz pivoted during COVID-19, built an online community, and turned her business into a six-figure powerhouse in just three months.
26:15 — Branding with a Story: Why Flamingos?
The heartwarming story behind the Flamingo brand and how it symbolizes resilience and partnership.
30:40 — The Power of Boldness: Confidence in Business & Branding
How Liz embraces boldness, wears daring outfits, and stands out in a crowded market.
35:10 — Community Building & Strategic Networking
Her secrets to building a thriving online community, fostering engagement, and scaling a business without paid ads.
44:20 — Final Thoughts: Stepping into One-on-One High-Ticket Coaching
Liz shares her next big move—focusing on one-on-one mentorship for entrepreneurs.

About Elizabeth McQuillan:
Elizabeth McQuillan is a multi-passionate entrepreneur and the founder of Flamingo Car Finance and Flamingo Business. With a background in teaching drama and performing arts, she turned her passion for helping others into a thriving community and multiple businesses. From launching a successful
finance brokerage to hosting powerful networking events, Liz is a bold, vibrant leader who helps women take control of their finances and business growth.

Key Takeaways:
1. Business Growth Requires Community: Liz scaled her businesses through strategic networking rather than paid ads.
2. Confidence is Key: Bold branding and mindset make a difference in attracting the right audience.
3. Resilience in Uncertainty: Even during tough times like COVID-19, pivoting and showing up consistently can lead to major success.
4. Energy Management Matters: Planning breaks, nutrition, and timeouts ensures sustainable peak performance.
5. The Power of Self-Belief: Embracing your uniqueness and being unapologetically yourself will help you stand out and attract success.

Connect with Elizabeth McQuillan:
Instagram: Flamingo Business
Website: Flamingo Business
Free Resource: What Kind of Networker Are You? Take the Quiz!

Connect with your Host, Kay Suthar
Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com

FREE Gifts from Kay Suthar

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To L

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In this episode of the Make Your Mark Podcast, Kay Suthar chats with Aggie Meroni, a social media advertising expert and founder of May Bee Digital. Aggie shares her journey from corporate finance to becoming an international digital marketing strategist. She reveals how she helps businesses amplify their success using powerful Meta (Facebook and Instagram) ads, and offers golden nuggets on avoiding common pitfalls, maximizing ad spend, and creating compelling campaigns.



What to Expect in This Episode:

00:00 — Meet Aggie Meroni: From Corporate Sales to Digital Marketing Maven
05:10 — Understanding Meta Ads: Why Facebook and Instagram Ads Still Work
13:20 — The Truth About Algorithms and Ad Targeting Post-2021 Changes
17:40 — Demand Creation vs. Demand Capture: The Role of Social Media in Consumer Behavior
26:15 — Overcoming Common Mistakes in Digital Advertising
30:40 — The Secret to Effective Ad Copy and Creatives
35:10 — When and How to Scale Your Ad Budget for Maximum ROI
44:20 — Final Thoughts: Why Fresh Perspectives Matter in Advertising




About Aggie Meroni:

Aggie Meroni is the founder of MayBee Digital, a boutique agency specializing in social media advertising for platforms like Facebook, Instagram, TikTok, and Pinterest. With a background in corporate sales and relationship management, Aggie leverages her expertise to help businesses grow by identifying their
unique strengths and crafting tailored ad campaigns. Her results-driven approach has positioned her as a go-to strategist for businesses ready to scale.





Connect with Aggie Meroni:

LinkedIn: Aggie Meroni
Instagram: MayBee Digital
Free Resource: Meta Ads Starter Kit





Key Takeaways:

1. Meta Ads Are Still Effective: Despite algorithm changes, Meta ads remain powerful, thanks to advanced targeting based on user behavior.
2. Demand Creation vs. Demand Capture: Social media ads excel at creating demand for products users didn’t know they needed.
3. The Importance of Creative Design: Eye-catching, authentic ads stop the scroll and compel action.
4. Long-Term Strategy Matters: Effective advertising takes time and ongoing testing of creatives and copy.
5. Fresh Perspectives Boost Results: Having external experts analyze your brand can uncover untapped potential and new ad opportunities.





Connect with your Host, Kay Suthar

Business Website: https://makeyourmarkagency.com/
Podcast Website: https://www.makeyourmarkpodcast.com/
LinkedIn:https://www.linkedin.com/in/kay-suthar-make-your-mark/
Facebook Group:https://www.facebook.com/groups/482037820744114
Podcast:https://www.makeyourmarkpodcast.com/
Email: kay@makeyourmarkagency.com


FREE Gifts from Kay Suthar:

3 Ultimate Secrets to Getting Booked on Podcasts: https://getbookedonpodcast.com/
5 Simple Steps To Launch Your Podcast in 14 Days: https://14daystolaunch.com




Free Resources:

Download Aggie Meroni’s Meta Ads Starter Kit to get started on your advertising journey and unlock the secrets to successful ad campaigns. Connect with Aggie on LinkedIn or Instagram to learn more about her services and expertise.