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  • Episode 100! Michael Kassan helps us celebrate

    Episode 100! Michael Kassan helps us celebrate
    2024/11/26

    Legendary marketing whisperer Michael Kassan comes on the show to help up celebrate our 100th episode. We talk about pretty much everything!

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    43 分
  • IAB Tech Lab Summit: Mathieu Roche of ID5

    IAB Tech Lab Summit: Mathieu Roche of ID5
    2024/11/25

    Mathieu talks about how ID5 is trying to replace third party cookies with something better.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    7 分
  • Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.

    Episode 99: Too much news! Rich Greenfield from LightShed helps us understand it all.
    2024/11/22

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    52 分
  • IAB Tech Lab Summit: Cadi Jones from Index

    IAB Tech Lab Summit: Cadi Jones from Index
    2024/11/18

    Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    9 分
  • Episode 98: Marc Guldimann explains everything about attention

    Episode 98: Marc Guldimann explains everything about attention
    2024/11/15

    Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    44 分
  • Episode 97: Live from London with the IAB Tech Lab

    Episode 97: Live from London with the IAB Tech Lab
    2024/11/08

    Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    37 分
  • Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

    Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare
    2024/11/01

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    40 分
  • Advertising Week: Elizabeth Chapman of Nextroll In-Person

    Advertising Week: Elizabeth Chapman of Nextroll In-Person
    2024/10/28

    We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.

    For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tv

    Copyright (C) 2024 Marketecture Media, Inc.
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    13 分