In this episode of the Marketing 4 Business Podcast, Scott is joined by Di Foster, business coach, keynote speaker, and mentor to “accidental leaders” across New Zealand. From a career in family business to a life-changing cancer diagnosis, Di brings deep insight into how mindset shapes business success.

They talk about radical responsibility, clarity, and the hidden stories that hold business owners back. Di shares how to align your values, beliefs, and actions so you can lead with intention – and why authenticity, not hustle, is what really drives growth. Whether you’re feeling stuck or ready to level up, this episode will shift how you think about business and leadership.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Di on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott is joined by Shane Bond, former Black Cap, police officer, and now elite-level cricket coach. From late bloomer to world-class fast bowler, Shane shares the mindset shifts that helped him rise fast and stay at the top.

They cover pressure, performance, and the parallels between sport and business leadership. Shane unpacks how he builds trust in high-performing teams, his coaching philosophy, and why success always comes back to doing the work. Whether you lead a team or want to level up yourself, this episode is full of lessons worth hearing.

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Shane on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action

In this episode of the Marketing 4 Business podcast, Scott is joined by Alli Kennedy, the 24-year-old founder of Sharenanigans, the board game teaching Kiwi families about money. From a university project to national distribution in The Warehouse, Alli shares how she turned a simple idea into a successful product-based business.

They cover product validation, using TikTok for growth, DIY PR, and what it really takes to get stocked by major retailers. Whether you're a first-time founder, parent, or just curious about launching a business in NZ, this episode is full of practical lessons and fresh ideas.

Timestamps:

00:00 – Intro

01:35 – Why a board game about money?

04:28 – Turning a uni project into a real business

06:45 – Building an audience before launch

08:12 – Using TikTok for product marketing

10:30 – Overcoming imposter syndrome

13:15 – Getting into The Warehouse

15:42 – How to validate your business idea

18:10 – Why face-to-face feedback still matters

20:05 – Getting media coverage without a PR agency

22:47 – Top 5 tips for product-based startups

26:30 – Focus on solving real problems

28:14 – Final advice + where to follow Ali

If you find our content valuable and informative, please help us reach more business owners by sharing it with a friend who might benefit. Additionally, please ensure that you're following our podcast on your preferred platform, and if you enjoyed the latest episode, consider leaving us a five-star review. Your support is highly appreciated.

See below for ways to get in touch with us…

Connect with Alli on LinkedIn here

Follow the Marketing 4 Business podcast on Instagram here

Follow Digital Influence on Instagram here

Connect with Scott on LinkedIn here

Eager to enhance your marketing strategy? Book in for a complimentary strategy chat with our team to discuss your marketing here.

Have Fun & Take Action