As industries go, retail is pretty cutthroat. Yes, there’s lots of potential customers, but there’s also a tonne of competition, often with very little differentiation, all of which leads to very tight margins. So, for marketing to work in retail it’s got to be effective and efficient, and with some research suggesting that email marketing delivers an ROI of 36 to 1, what better place to start?

Which is why I’m so pleased to be joined by Nicola Paul, an e-commerce, digital marketing specialist, to discuss how businesses can make their email marketing a success

In this episode, we discuss:

• Why it’s important to integrate strategies across paid search, email marketing, and organic content.
• Where to start with your email marketing strategy
• Moving beyond standard discount offers to engage subscribers with exclusive content, competitions, and early access to products.
• The power of automated emails and their role in customer engagement.
• Examples of transactional emails that add value beyond simple order confirmations.
• Importance of list segmentation and personalization to enhance email relevance.
• Ensuring email deliverability and avoiding spam filters.
• Keeping a clean email list through regular list hygiene practices.
• How to personalise marketing emails beyond just using the recipient's name.

CONNECT

• Nicola Paul on LinkedIn https://www.linkedin.com/in/nicolapaul/ and Instagram https://www.instagram.com/yellowbirddigital/
• Nicola’s website: https://yellowbirddigital.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902

Every brand uses words in some shape or form to communicate with their audience. But most are so bland and full of corporate jargon that hardly anyone takes notice.

Which is why I’m so pleased to be joined by brand message and voice specialist Olly Davy to explore how you can transform words into powerful tools that tap into the deepest motivations of your customers.

In this episode, we discuss:

• Why you need to know the what before you can define how
• How you can de-risk the process
• The ways in which you can embed brand voice throughout your organisation
• Creative ways Olly is using AI in his work
• What is Nerdsmithing

CONNECT

• Oly Davy on LinkedIn https://www.linkedin.com/in/ollydavy/
• Olly’s website: https://ollydavy.com/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902

In this episode, SEO consultant Natalie Slater dives deep into the persistent myths and misconceptions surrounding SEO, discusses the impact of recent Google updates AI content, and shares essential tips for managing successful website migrations.

In this episode, we discuss:

• Some myths and misconceptions about SEO
• How AI content has been impacted by recent Google algorithm updates
• Common pitfalls to be aware of when planning a website migration

CONNECT

• Natalie Slater on LinkedIn https://www.linkedin.com/in/natalie-mott/
• David Richter on LinkedIn - https://www.linkedin.com/in/david-richter-clickpop/ or www.clickpop.co.uk

LISTEN

• Spotify: https://open.spotify.com/show/2rZo9Z5laMfQ9OsY9OVyPq?si=652f6e969f9e42ec
• Apple Podcasts: https://podcasts.apple.com/us/podcast/marketing-freed/id1731359462
• YouTube: https://www.youtube.com/@MarketingFreedPodcast
• Amazon Music: https://music.amazon.co.uk/podcasts/08eb4a0a-cdfd-4cf7-8801-20f983579715/marketing-freed
• PlayerFM: https://player.fm/series/series-3552796
• Podchaser: https://www.podchaser.com/podcasts/marketing-freed-5619008
• Deezer: https://www.deezer.com/en/show/1000659902