In this episode of the Marketing Magnified Podcast, host Mary Jo of Stream Creative chats with Jenny Li Fowler, Director of Social Media Strategy at MIT and author of Organic Social Media. Jenny shares how social media communities can amplify your event reach far beyond what your brand can do alone. From empowering event attendees to become advocates, to optimizing content for mobile-first platforms like Instagram Stories, this episode is packed with actionable insights. Plus, Jenny gives us a sneak peek at her Six M’s framework for building a winning social strategy. Whether you're a seasoned event marketer or just stepping into social, this episode offers a fresh, real-world approach to creating meaningful event buzz.

Topics discussed in this episode:

• Jenny Li Fowler’s journey from journalism to social media strategy at MIT
• The role of community in expanding event reach
• Why people trust peer experiences over brand promotion
• How to empower your audience as event ambassadors
• Jenny’s Six M’s framework for social media strategy (first 3 revealed)
• The importance of creating social-first content
• Best practices for visual content and video formatting on mobile
• Social media platforms best suited for event promotion
• Quick wins and common mistakes in social event marketing
• How to adapt event promotion tactics per platform and audience"

Connect with Jenny here .

In this episode of the Marketing Magnified Podcast, Mary Jo Preston from Stream Creative hosts Melanie Deziel to discuss the pivotal role of creativity in crafting memorable event experiences. They explore how fostering a culture of creativity within event planning teams and attendees can make events distinctive and engaging. Melanie also shares insights on creating effective content before, during, and after events, and emphasizes the importance of maintaining strong relationships with speakers and attendees.

In this episode, you'll learn:

• Creating a Culture of Creativity in Events
• The Importance of Attendee and Speaker Feedback
• Content Creation Before, During, and After Events
• Post-Event Content and Relationship Building
• Promoting Future Events and Final Remarks

In this episode of the Marketing Magnified Podcast, host Bridget Leach from Stream Creative chats with colleague Mary Jo Preston, Media and Special Events Director. Mary Jo shares her valuable insights on how to secure top-tier speakers for your events by leveraging relationships and networks. Discover the strategies that have made their flagship event, Experience Inbound, a success for over a decade. From utilizing internal team talent to scouting nationally recognized names, Mary Jo reveals the secrets behind their effective speaker selection process.

Topics discussed in this episode:

• The importance of leveraging relationships and networks to discover and secure great speakers for events.
• Strategies for utilizing internal talent and surveying event attendees to identify valuable speaker topics and potential speakers.
• The benefits of maintaining strong relationships with past speakers and using LinkedIn to stay connected and find future speakers.