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  • E031: One month countdown to BFCM: What We're Working On Right Now To Maximise Success
    2024/10/30

    First up today, we’re checking in on Cody’s recent product drop and talking about some of the tactics and thinking behind the success of the drop so far, and then we get into Q4 production and what we’re working on right now to get ready for the biggest time of the year and ensure a successful BFCM. We also get into our first MOperators Hotline question so stay tuned for that. If you’d like to submit your question or current DTC challenge for a chance for it to be discussed on the show, click this link to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6


    00:00 Introduction

    11:27 Jones Road Beauty's New Product Launch

    27:04 Preparing for BFCM: Strategies and Insights

    38:31 Inventory Management and Marketing Collaboration

    42:46 Product Launch Strategies and Team Dynamics

    47:23 Innovative Approaches for Black Friday Campaigns

    52:33 Direct Mail and Retention Strategies

    56:41 Web UX and Team Collaboration

    01:01:11 Service-Based Business Marketing Insights


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


    Powered by:

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    Prescient AI.

    ⁠⁠⁠https://www.prescientai.com/operators


    Richpanel.

    ⁠⁠⁠https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Haus.

    http://Haus.io/operators


    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 15 分
  • E030: Reza Khadjavi, Motion Founder, on Building a Creative-first Approach to DTC Marketing
    2024/10/22

    This week we are joined by Reza Khadjavi, Founder and CEO at Motion, our premier sponsor. We’re talking the evolution of performance creative and the importance of creative strategy in DTC marketing, and Reza shares his insights on the rise of the creative strategist role, the impact of AI on creative workflows, the future of creative strategy and his advice for brands who are just starting to venture into performance marketing, his contrarian views on marketing and much more.


    00:00 Introduction

    06:08 The Rise of the Creative Strategist Role

    08:59 Navigating the Shift from Audience Targeting to Creative

    12:13 The Importance of Data in Creative Workflows

    15:03 Future Predictions for Creative Strategy and AI

    17:57 Building a Command Center for Creative Strategists

    20:49 The Role of Research in Creative Development

    23:45 The Future of Performance Creative

    40:12 The Importance of Research in Creative Strategy

    43:40 AI's Role in Creative Workflows

    46:32 Navigating Capital and Growth Strategies

    50:16 Investing in Product Development and Team Growth

    53:03 Measuring Marketing Effectiveness

    55:43 Leveraging AI for Creative Processes

    01:02:25 Building Core Competencies in Performance Creative

    01:11:50 Contrarian Views on DTC Marketing



    MOperators Hotline:

    To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


    Powered by:

    Motion.⁠⁠⁠

    https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads


    ⁠⁠⁠Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Subscribe to the 9 Operators Podcast here: https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 20 分
  • E029: How We're Planning For 2025 - Our Approaches, Strategies vs. Tactics & Knowing When To Pivot
    2024/10/15

    As we head into October and execute on Q4, we’re also setting our sights on 2025. In today’s episode, we’re talking about how we’re planning for the upcoming year - we discuss each of our approaches, the delineation of strategies versus tactics, delegating and communicating ownership to the team, knowing what to focus on and when to pivot and much more. We also touch on Q4 and review how Hexclad and Ridge’s sweepstakes have gone and how this plays into expectations for BFCM.



    00:00 Introduction

    18:47 Sweepstakes Performance and Learnings

    26:48 Post-Sweepstakes Analysis and Future Strategies

    28:43 The Impact of Sweepstakes on Conversion Rates

    33:22 Upper Funnel Investment and Media Mix Modeling

    35:31 Planning for 2025: Balancing Q4 Execution and Future Goals

    40:41 The Importance of Strategy vs. Tactics in Business

    52:06 Empowering Teams: Delegation and Accountability in Strategy

    58:29 Understanding Competing Strategies in Business

    01:01:14 Aligning Marketing and Finance for Success

    01:04:30 Navigating Tactics and Strategies Effectively

    01:07:51 Balancing Revenue Growth and Brand Equity

    01:10:38 The Importance of Constraints in Strategy

    01:12:56 Iterative Approaches to Strategy Execution

    01:15:34 Communicating Strategies Clearly to Teams

    01:18:54 Learning from Strategy Failures

    01:21:47 Continuous Improvement and Efficiency in Operations


    MOperators Hotline:

    To be in with a chance to have your question answered on the show, click the link below to apply: https://forms.gle/1W7nKoNK5Zakm1Xv6


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA


    Powered by:

    Motion.⁠⁠⁠

    https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads


    ⁠⁠⁠Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Haus. http://Haus.io/operators


    Subscribe to the 9 Operators Podcast here:

    https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 28 分
  • E028: MOperators Hotline! Pre-BFCM Targets, Marketing Spend, Moving from Amazon to DTC & More
    2024/10/08

    In today’s episode we are introducing the MOperators Hotline!! We’re answering some of your questions and sharing our advice on your growth and marketing questions, queries and challenges. We cover how to set targets in the lead up to BFCM to fill the funnel, what to be spending on marketing as a percentage of revenue, strategies to boost rolling reach, what to focus on when moving into DTC from Amazon, and lots more.


    To be in with a chance to have yours used on the show, click the link below to apply:

    MOPERATORS HOTLINE


    00:00 Introduction

    02:56 Ad Creative Strategies for Black Friday

    05:47 Exploring New Analytics Tools

    09:00 Innovative Advertising Channels

    11:49 Setting Expectations for BFCM Spend

    17:59 Understanding Marketing Spend as a Percentage of Revenue

    20:54 Building a DTC Business from Amazon

    34:47 Creative Diversity and Audience Engagement


    Sean's sensitivity table:

    https://x.com/SeanEcom/status/1707573084243513700


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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    47 分
  • E027: How We Set Goals, Attribution Limitations and KPIs for Growth
    2024/10/01

    00:00 Introduction 01:36 E-commerce Trends and Personal Updates 06:10 Marketing Strategies and Media Mix 17:28 Forecasting and Setting KPIs 52:09 Testing and Measuring Incrementality Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 14 分
  • E026: Shopify President Harley Finkelstein on Founder Mode, Chaos Monkeys & The Future of Shopify
    2024/09/24

    This week we have the Shopify President Harley Finkelstein joining the squad. This is one not to miss - we’re talking founder mode, getting rid of chaos monkeys, how to stay focused on the most important thing, having a growth mindset in business, the future of Shopify and much more.


    00:00 Introduction to Shopify and Harley's Journey

    04:09 Founder Mode: Insights and Experiences

    23:13 The Importance of Being in the Details

    34:01 Chaos Monkey: Streamlining Operations

    49:52 The Future of Shopify: A Retail Operating System


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 2 分
  • E025: Founder Mode, Gift With Purchases & Our Takes On The Latest Meta Updates
    2024/09/17

    Today it’s the trio back together and we’re talking gifts with purchase, being in “foundermode” and when and when not to delegate, incremental attribution and third party analytics, performance creative and our takes on the latest Meta updates.


    00:00 Introduction

    07:20 The Power of Creative Diversity

    21:47 The Magic of Founder Mode

    28:18 Delegating and Hands-On Involvement

    32:31 The Challenges of Direct-to-Consumer Brands

    33:56 Connecting with Employees at All Levels

    36:30 Facebook's Ad Updates

    43:03 The Cost of Creative

    01:04:06 Finding Affordable Creative Talent


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA Powered by: Motion. ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠ Prescient AI.⁠⁠⁠ https://www.prescientai.com/operators Richpanel.⁠⁠⁠ https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Haus. http://Haus.io/operators Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9 Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 8 分
  • E024: Resident's EVP Jared Brody on Attribution Tooling, Analytics Teams & Data-Driven Marketing
    2024/09/10

    Today we have Jared Brody on the show, Executive VP of Marketing at Resident, owner of brands such as Siena, Nectar, Awara, DreamCloud and Cloverlane. We’re talking having a mutli-brand approach, attribution, custom-built attribution tools, how to use data to drive your decisions and much more.


    00:00 Introduction

    10:40 Nectar's Multi-Brand Approach in the Mattress Space

    18:23 Building Custom Tools for Measurement

    20:50 Differences Between Out-of-the-Box Tools and Custom Tools

    24:04 Using Geo Tests to Validate Channel Performance

    27:23 Measuring Efficiency and Performance Leading Up to a Holiday

    35:01 The Importance of Process and Structure in Marketing

    37:48 Benchmarking and Measuring Performance

    44:20 Capturing Demand and Market Share

    49:31 Building Custom Tools for Creative Analysis

    55:37 Setting Up Tests and Analyzing Results

    01:05:27 Optimizing YouTube Attribution and Engagement

    01:10:07 Comparing Performance Across Platforms

    01:13:02 Data-Driven Creative Optimization


    Related episode: E001: A Deep Dive into Attribution and Measurement:https://youtu.be/2KGpQ7PAy9Y


    Operators Exclusive Slack: https://join.slack.com/t/9operators/shared_invite/zt-20pd2eq4n-UVM6oTQkdltEwLINwkCWIA



    Powered by:

    Motion.

    ⁠⁠⁠https://motionapp.com/pricing?utm_source=marketing-operators-podcast&utm_medium=paidsponsor&utm_campaign=march-2024-ad-reads⁠⁠⁠


    Prescient AI.⁠⁠⁠

    https://www.prescientai.com/operators


    Richpanel.⁠⁠⁠

    https://www.richpanel.com/?utm_source=MO&utm_medium=podcast&utm_campaign=ytdesc


    Subscribe to the 9 Operators Podcast here:https://www.youtube.com/@Operators9


    Sign up to the 9 Operators newsletter here: https://9operators.com/

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    1 時間 16 分