『Marketing Passivhaus』のカバーアート

Marketing Passivhaus

Marketing Passivhaus

著者: James E. Turner
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Talking to builders, architects, designers, suppliers, owners, and other experts in the Passivhaus and high-performance building space. We discuss the benefits of Passivhaus buildings and what to say when spreading the word beyond those who already know.© 2024-2025 Turner Creative Content マーケティング マーケティング・セールス 社会科学 経済学
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  • Bronwyn Barry - Passive House BB
    2025/07/28

    Bronwyn Barry is an architect and principal at Passive House BB, as well as co-founder and recently retired Board Chair of the Passive House Network. It was from Bronwyn that I first came across the catchy phrase Boxy But Beautiful (#BBB) to describe the form factor that is key to optimal Passivhaus performance. She's also the first person I saw pointing out that Passivhaus' airtightness standards mean these buildings are also smoke-tight, which is increasingly important in these times of heightened air pollution from wildfires. In terms of marketing Passivhaus, it doesn't get much better than that! Listen to this episode for yet another catchy, alliterative turn of phrase! (You'll have to wait until almost the very end :-)

    Connect with Bronwyn and Passive House BB:

    • Passive House BB => https://www.passivehousebb.com/

    • LinkedIn => https://www.linkedin.com/in/bronwynbarry

    • Bluesky => https://bsky.app/profile/passivehousebb.bsky.social
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    46 分
  • Lloyd Alter - Carbon Upfront!
    2025/07/21

    Lloyd Alter is an author, reformed architect, adjunct professor at Toronto Metropolitan University, and the writer of the excellent Substack, Carbon Upfront! Having followed his work for the better part of a decade, primarily through his prolific stint as a writer and editor at Treehugger, I have heard Lloyd talk about the virtues of Passivhaus (and the frustrating nature of its name) more than anyone else. In fact, it was Lloyd's article, "Passivhaus or Passive House? Efficiency, low carbon, or Comfort and Security?" that convinced me — mere days before I was about to start building in earnest — to call this podcast Marketing Passivhaus, not Marketing Passive House.

    Connect with Lloyd and Carbon Upfront!:

    • Substack => https://lloydalter.substack.com/

    • LinkedIn => https://www.linkedin.com/in/lloyd-alter-827ba7/

    • Lloyd's favourite Treehugger article of his => https://www.treehugger.com/how-do-you-sell-idea-passive-house-4856509
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    42 分
  • Martín Comas - Arquitectura Regenerativa
    2025/07/14

    Two people, 1.5 months, 50 square meters, passivhaus + carbon neutral...all built with nothing more than tools that can fit in your car. Martín Comas of Arquitectura Regenerativa believes it's possible. His mission is to "pollinate sovereignty and empower communities" through scalable, affordable, accessible, high-performance buildings.

    Connect with Martín and Arquitectura Regenerativa:

    • YouTube => https://www.youtube.com/@ArquitecturaRegenerativa

    • Website => https://arre.bio/

    • Instagram => https://www.instagram.com/arre.bio/

    • LinkedIn (Martín) =>https://www.linkedin.com/in/martincomas/
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    32 分
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