In this episode, Preston returns for a second time to share his insights on why brands that escape the short-term ROAS feedback loop and focus on long-term brand building are the ones that thrive. He shares actionable things you can do right now in Google Analytics to start getting a sense of the baseline health of your brand - and drawing from his experience growing and exiting Chubbies for nine-figure - he explains why investing in storytelling and customer education pays off in the long run, even when the immediate ROAS isn't through the roof.

We dive into how spending on high-quality video content can lead to more educated, loyal customers—something a static ad or discount-driven campaign just can't replicate. If you're wondering why some brands are still crushing it years later while others fizzle out, this conversation is for you. Tune in to learn how to put brand building in context and why it's crucial for lasting success.

In this episode of Marketing People Love, we’re talking all things retail - what it takes to get your products on the shelves AND sell – with retail strategist Martin Forde. He breaks down how to avoid botching your rollout, how to know when your brand is truly "retail-ready," and the key metrics you need to track to ensure you're set up for success. Whether you’re a brand just starting out or a seasoned player looking to scale, this episode will help you navigate the complexities of retail and ensure you’re bringing your best to the table. Don’t miss this crucial conversation on how to win big when you launch in stores.

In today's episode, I chat with Anthony Mink, Co-founder of Live Bearded, about their transformative eight-year journey in marketing. Anthony shares the highs and lows of navigating a changing landscape, including the moment their once-successful strategies began to falter. Discover the creative risks they took—like their "Bearded Jesus" campaign—and how humour and authenticity play crucial roles in connecting with audiences. Tune in for actionable insights on refining your brand’s voice, leveraging creativity, and empowering marketing teams to adapt and thrive in an ever-evolving marketplace. Whether you're a seasoned marketer or just starting out, this episode is packed with nuggets to help you create Marketing People Love.