Marketing That Prints Money: Attracting the Right Patients at the Right Cost

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Marketing That Prints Money: Attracting the Right Patients at the Right Cost

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Artificial intelligence, attribution gaps, and a push for better patient lifetime value are reshaping today’s marketing landscape. In this episode, we hear from three senior leaders tackling these complex issues head-on. We sit down with Sherianne James, CMO of Heartland Dental; Ivan Stamenov, Operating Partner of Varsity Healthcare Partners; and Sudha Vetri, Founder and CMO of Subscribili, to unpack real-world strategies for scaling DSOs and improving marketing efficiency. We explore practical ways to align marketing investments with business outcomes in a fast-changing ecosystem.Key Takeaways:(01:29) AI presents major opportunities, and decision fatigue, for dental marketers.(07:07) Google My Business resists trackable numbers, making attribution difficult.(11:37) Attracting and retaining the right patients starts with the first touchpoint.(23:29) Capacity is hard to measure, but signals are enough to guide smarter marketing.(27:33) Aligning acquisition spend with patient lifetime value and desired outcomes.(32:24) Supporting unconverted treatment plans is key to boosting lifetime value.(38:09) Reiterating care value and affordability fuels patient-centered growth.(44:44) As search shifts, brand marketing and testing become essential.Resources Mentioned:Sherianne Jameshttps://www.linkedin.com/in/sherianne-james-853a841/Heartland Dental | LinkedInhttps://www.linkedin.com/company/heartlanddental/posts/Heartland Dental | Websitehttps://heartland.com/Ivan Stamenovhttps://www.linkedin.com/in/ivanstamenov/Varsity Healthcare Partners | LinkedInhttps://www.linkedin.com/company/varsity-healthcare-partners/Varsity Healthcare Partners | Websitehttps://varsityhealthcarepartners.com/Sudha Vetrihttps://www.linkedin.com/in/sudhavetri/Subscribili | LinkedInhttps://www.linkedin.com/company/subscribili/Subscribili | Websitehttps://subscribili.com/Google My Businesshttps://www.google.com/intl/en_ph/business/Patient Prismhttps://www.patientprism.com/Thank you for listening to “Healthcare 100.” Be sure to leave us a review and subscribe so you don’t miss out on any episodes.#FutureOfHealthcare #AIInHealth #HealthcareInnovation #DigitalHealth