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  • AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals

    AI in Healthcare Marketing: What Works—and What to Avoid | Marketing Vitals
    2025/08/11

    In this episode, we break down the smart ways to integrate AI into your healthcare marketing strategy—and the pitfalls to avoid. From simplifying complex healthcare concepts for patient-friendly content to understanding the risks of misinformation and non-compliance with healthcare guidelines, we cover what every healthcare owner and their marketer needs to know when working with AI. Tune in for practical insights, real-world examples, and a clear path to using AI responsibly and effectively.
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    15 分
  • Marketing Against PBMs: A March to a Million | Marketing Vitals

    Marketing Against PBMs: A March to a Million | Marketing Vitals
    2025/07/24

    The show discussions are Modern Medical Mafia and Patient Protector - two projects to help expose PBMs. We discussed ways independent pharmacy owners can get involved in local legislation and patient education about PBMs and how they impact pharmacies.

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    22 分
  • Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals

    Solving Tomorrow’s Challenges Today: Innovating Pharmacy Care with LTC@Home, HealNow & GRX Marketing | Marketing Vitals
    2025/06/05

    It is expected that the need for long-term care at home services will double in the next fifty years - putting an even larger strain on caregivers and the healthcare workforce. On this episode of Marketing Vitals, VP of GRX Marketing, Kelly Bailey, is joined by trusted partners Paul Shelton from LTC @ Home and Susan Barrett from HealNow to discuss shifting to a patient engagement model. Tune in to learn how together we can improve your cash flow today and enhance patient outcomes tomorrow. If you have any questions or interested in working together, please contact us! Paul Shelton at pshelton@pharmacomplete.com, Susan Barratt at susan@healnow.io, and Kelly Bailey – kelly.bailey@grxmarketing.com.
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    31 分
  • Partner Spotlight: AXE Rx’s Solution to Predatory Discount Cards | Marketing Vitals

    Partner Spotlight: AXE Rx’s Solution to Predatory Discount Cards | Marketing Vitals
    2025/04/22

    Kelly Bailey, Vice President of GRX Marketing, is joined by Al Branca, President of AXE Rx, on this episode of Marketing Vitals to discuss AXE Rx’s unique profit opportunity for pharmacy owners. With their innovative technology platforms, tools and marketplaces, AXE Rx supports and develops pharmacy savings programs with a goal of bringing transparent prescription medication pricing.
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    19 分
  • Marketing to your Target Audience: Lansworth | Marketing Vitals

    Marketing to your Target Audience: Lansworth | Marketing Vitals
    2025/04/03
    Heavily focused on the finance sector, Lansworth had a goal of breaking into the pharmacy industry. On this episode of Marketing Vitals, we talk with Finch Marketing client, Carrie Koski, on how targeted marketing has impacted Lansworth achieving their goal. By understanding the pain points of their new target audience and using a strategic marketing approach, Lansworth became a credible and trusted company in a new market in a short timeframe.
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    18 分
  • A Pulse on Amazon Pharmacy | Marketing Vitals

    A Pulse on Amazon Pharmacy | Marketing Vitals
    2025/03/18

    No matter your location, Amazon Pharmacy is affecting everyone. From rural independents to big-city multi-store pharmacies, Amazon is another competitor with an aggressive marketing strategy. So, how can you compete? Grab your headphones and join Kelly Bailey, Vice President of GRX Marketing, as she dives into various marketing strategies and campaign ideas to help your pharmacy be a force in your local market.

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    42 分
  • Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals

    Pharmacy Beat with Bruce Kneeland: Marketing Your Brand | Marketing Vitals
    2025/02/25
    You’ve developed a brand for your business. Now what? How do you instill your brand into your local market? Kelly Bailey is joined on this month’s Marketing Vitals podcast by independent pharmacy specialist, Bruce Kneeland, to dive deeper into branding and how to utilize it in your community to make a strong, lasting impression.
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    36 分
  • Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare

    Branding: A Driver for Success | Marketing Vitals - On the Pulse of Healthcare
    2025/01/23
    One of the biggest drivers in your business’s overall success is branding. Your brand is your pharmacy’s unique identity that distinguishes you from your competitors. It’s more than just your logo. It’s your business’s values, credibility, and customer experience. On this episode, Nicolle and Kelly dive into how to use your branding to stand out from the crowd and make a strong, lasting impression.
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    16 分