In this episode of 'Marketing Without Rules,' host Lewis Vandervalk is joined by Adam Hummel of Grade A Haul-Away. Adam shares how he successfully grew his junk removal business using organic social media engagement and creative community involvement.

The discussion delves into Adam's unique marketing strategies, including frequently posting humorous content, leveraging local Facebook groups, and hosting charitable yard sales. He emphasizes the importance of being authentic and proactively reaching out to potential customers. Adam also recounts his journey from door-to-door sales for Comcast to becoming a well-known personality in his community.

Throughout the episode, Adam provides practical tips for new business owners on how to build a strong local presence without a hefty advertising budget.

00:00 Introduction to Marketing Without Rules

00:21 Meet Adam Hummel: Organic Growth Expert

01:28 Adam's Journey: From Florida to Pennsylvania

02:56 Founding Grade A Holloway

03:44 The Hunter Mindset in Social Media

05:54 Creative Community Engagement

10:15 Leveraging Facebook Groups for Business

23:15 Building Local Connections

26:47 Unveiling the Truth: Cleaning House Deception

27:27 Community Support: GoFundMe and Local Help

28:26 The Realtor Connection: Building Valuable Relationships

32:15 Yard Sales for Charity: A Win-Win Approach

36:28 Unexpected Finds: Treasures in Junk Removal

39:49 Marketing Strategies: Leveraging Social Media

44:24 Lessons Learned: Reflecting on Business Growth

50:44 Final Thoughts and Future Plans

Visit BlueCrocus.ca if you have marketing questions you need help with!

In this episode of 'Marketing Without Rules,' host Lewis Vandervalk sits down with Taylor Chastain, founder of Up, Up and Away Hauling, to explore the journey of building a successful junk removal business.

From the amusing origin story involving a toilet to achieving nearly one million dollars in revenue, Taylor shares the invaluable lessons learned along the way. Key discussions include the significance of building a strong team and brand, the importance of community engagement, and strategies for securing and maintaining commercial relationships.

Taylor also emphasizes the power of organic growth through networking and smart marketing tactics, all while maintaining a company culture that values empowerment and teamwork. Join us for this insightful conversation filled with practical tips and inspiring stories.

00:00 Introduction to Marketing Without Rules

01:13 Taylor Chastain's Journey Begins with a Toilet

02:32 Building a Strong Team

06:25 Leadership and Delegation

13:57 Community Engagement and Branding

23:23 Introduction to Commercial Accounts

23:42 Insights from Barry Hartman

24:26 Differentiating in a Saturated Market

26:01 Bidding Against Competitors

31:37 Networking and Finding Clients

34:17 Building Long-Term Relationships

Visit BlueCrocus.ca if you have marketing questions you need help with!

In this episode of the 'Marketing Without Rules' podcast, host Lewis Vandervalk and guest Blake Snodgrass delve into the nuances of effective marketing strategies for businesses. They emphasize the importance of thinking outside the box and taking control of your lead generation rather than relying solely on lead providers.

Blake, a seasoned agency consultant with over a decade of experience in digital marketing, shares his journey from ministry to entrepreneurship and highlights best practices for choosing a reliable marketing agency, as well as common pitfalls to avoid. They discuss the long-term benefits of SEO versus the immediate results of PPC, using an ROI calculator to illustrate cost efficiency over time.

Additionally, the conversation takes an insightful turn into the psychology of consumer behavior, storytelling in marketing, and the societal shift towards buying for status. Practical advice for home service companies on leveraging local SEO, Google Ads, and building a personal brand within the community is covered extensively. The episode concludes with a motivational call to action for businesses to create and share their stories, becoming the digital mayors of their towns.

00:00 Introduction to the Marketing Without Rules Podcast

01:29 Blake Snodgrass: From Ministry to Marketing

03:58 The Importance of Controlling Lead Flow

05:40 Effective Marketing Strategies for Home Service Companies

11:03 Choosing the Right Digital Marketing Agency

17:46 SEO vs. PPC: Long-Term vs. Short-Term Strategies

25:36 Hunters vs. Gatherers: The Quick Wins vs. Long-Term Investments

26:59 Screen Sharing and Business Concepts

27:33 The Wheel of Pain and Pleasure

28:21 Delayed Gratification in Business

30:37 Historical Perspective on Consumerism

38:15 The Power of Storytelling in Marketing

48:38 Building Community Connections

50:39 Conclusion and Final Thoughts

Visit BlueCrocus.ca if you have marketing questions you need help with!