Every year, HubSpot releases its State of Marketing report, packed with data on what’s working right now. But here’s the thing—it’s mostly aimed at big marketing teams and CMOs. So in this episode, we’re breaking it down for freelancers, small agencies, and marketers working with clients.

We sifted through all 45 pages of insights and pulled the five biggest takeaways that can help you get more reach, drive real engagement, and make more money in 2025. From AI’s growing role in content creation to why short-form video and podcasting are bigger than ever, this is your shortcut to staying ahead of the curve.

Key Takeaways:

• AI is your unfair advantage: How small teams can use AI to scale content and marketing efforts without extra headcount.
• Traffic doesn’t matter—attention does: Why reach is meaningless without engagement and what to do about it.
• Branded content is king: How to stand out in 2025 by creating intelligent, visual, and brand-led content.
• Podcasts are blowing up: 91% of marketing teams are doubling down on audio—here’s why you should too.
• The most in-demand marketing jobs for 2025: If you’re a freelancer or job-seeker, this is where brands are hiring.

Timestamps:
00:00 - Why we’re breaking down the HubSpot report for freelancers & small teams
02:55 - AI’s role in smarter, faster content creation
05:12 - How to stop chasing traffic and start capturing attention
08:34 - Why Millennials still dominate marketing spend
11:20 - The 5 most in-demand marketing jobs in 2025
14:02 - Video content is still king—but podcasting is rising fast
18:45 - The power of personalization in marketing campaigns
21:11 - Lessons from Jaguar’s bold rebrand
25:05 - The shift to quality over quantity in content
28:32 - Closing thoughts & how to apply this to your business

Resources Mentioned:

• HubSpot’s 2025 State of Marketing Report
• AMA Columbus Events

Connect with Marketing by Design:

• LinkedIn:Follow us here
• Email List:https://www.mmgdesign.net/podcast

In this episode of Marketing by Design, Andrew Hulse breaks down why traditional outreach no longer works, how AI is reshaping sales and marketing, and why authenticity is the key to standing out.

What We'll Learn:

• Why most people fail at networking (and how to stand out)
• The secret to authentic marketing in a world full of noise
• Why the old go-to-market playbook is dead
• AI’s impact on sales and outreach strategies
• How social media changed the “smell test” for brands
• The hidden constraints killing creativity in corporate marketing
• Why most outreach feels robotic—and how to fix it

• [00:00] The power of LinkedIn networking (and why most people miss out)
• [01:55] The truth about imposter syndrome in marketing
• [04:44] Authenticity as a superpower in personal branding
• [09:26] The corporate vs. startup marketing mindset shift
• [14:23] Why go-to-market strategies from 2012 don’t work anymore
• [18:24] How AI is reshaping marketing faster than expected
• [21:17] The future of hyper-personalized marketing and advertising
• [27:04] How to structure your environment for success

• Connect with Andrew Hulse on LinkedIn: Andrew's Profile

• Learn more about Huckle Insights: HuckleInsights.com

If you found value in this episode, please rate and review Marketing by Design on Apple Podcasts and Spotify. Your feedback helps us reach more marketers and creatives 🙏🏻

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Turn Your Site ROI-Positive Asset:https://www.mmgdesign.net/start-a-pro...In this episode of Marketing by Design, we speak with David Young, MBA, who I've affectionately dubbed as "The Linkedin Scientist".David breaks down the biggest mistakes people make on LinkedIn and shares proven strategies to optimize your posts, attract leads, and build a powerful personal brand.Key Takeaways:- What most people get wrong on LinkedIn- How to structure posts for mobile viewers- Simple strategies to increase your LinkedIn engagement- Tips for building warm connections and inbound leadsTimestamps:0:00 Intro to David2:15 LinkedIn morning routine explained5:30 The #1 LinkedIn post mistake9:00 Turning content into business opportunities13:45 Why warm engagement outperforms cold DMs22:30 How to write posts for LinkedIn's algorithm28:00 Analytics that matter for LinkedIn successResources Mentioned:David's LinkedIn:https://www.linkedin.com/in/david-you...

David's Website:

https://www.davidjyoung.me

Connect with Marketing by Design:LinkedIn:https://www.linkedin.com/in/mmgdesign/Help us grow:If you found this episode valuable, please like, comment, and subscribe! Share it with someone looking to improve their LinkedIn strategy. Don’t forget to leave a review on Apple Podcasts and Spotify!