Sophie Milliken, award-winning entrepreneur, author, and investor, joins Paul Fernandez to share the surprising strategy that built her brand, filled her pipeline—and led to the successful exit of her first business.

Forget cold outreach and paid ads. Sophie built authority, trust, and demand by showing up online and owning her personal brand. From landing speaking gigs and investor opportunities to building a visibility-focused consultancy from scratch, she proves that when people know you, the right doors open.

This episode explores how visibility scales businesses, the mindset behind personal PR, and why founders can’t afford to hide anymore.

🎙️ Key Highlights:

How Sophie went from side hustle to 7-figure exit

The visibility tactics that brought clients to her

Why most founders still underplay their personal brand

The difference between being known and being remembered

How to build profile without feeling cringe or salesy

Why visibility is the new competitive advantage in business

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The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
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Danielle Blake, robotics recruiter and headhunter at Lawrence Harvey, joins Paul Fernandez to unpack the uncomfortable truth: why the UK is falling behind in the global robotics race.

From humanoid automation and autonomous vehicles to the tiny talent pools building this future, Danielle shares why Britain is lagging—and what it will take to catch up.

With deep experience placing top talent across Europe and the US, she reveals why education isn’t keeping pace, which industries are booming, and how curiosity is still the most underrated career advantage.

🎙️ Key Highlights:

The real reason the UK can’t compete with the US and Asia

Why only 15 people in the world can fill some critical robotics roles

How robots will (and won’t) replace human jobs

What’s broken in education—and why innovators struggle to emerge

Where the biggest opportunities in robotics are right now

How to build a career in automation without being an engineer

📢 Enjoyed this episode?
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At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

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👉 www.innersound.media

The Growth Guys help brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk

Will Anderson, founder of Growth Society and serial e-commerce entrepreneur, joins Paul Fernandez to share the raw, unfiltered story behind building multiple brands, and the painful lessons no one tells you.

From growing a premium shaving business into a £60k debt hole to leading agency teams and finally launching a consultancy designed to fix what’s broken in ecom growth, Will has seen every side of the industry.

In this candid conversation, he reveals why great ROAS doesn’t mean you’re profitable, how to avoid the “shiny object syndrome,” and why most brands still don’t understand their numbers.

🎙️ Key Highlights:

Why his first ecom business racked up £60,000 in debt—and what he did next

The real reason most agencies fail e-commerce brands

How AI is reshaping (and often ruining) marketing decisions

The danger of chasing revenue vs. building margins

When to start planning for Q4—and why most brands leave it too late

How to build a business that actually aligns with your purpose

📢 Enjoyed this episode?
LIKE, SUBSCRIBE, and hit the 🔔 to stay updated with more no-BS insights on scaling, marketing, and leadership.

At Innersound, we help businesses grow through strategic podcasting—building trust, generating leads, and creating standout content in our state-of-the-art York studio or on location across the UK.

🎧 Book your FREE podcast pilot episode today:
👉 www.innersound.media

The Growth Guys help e-commerce brands scale profitably with data-led, creatively-driven paid media strategies.
👉 www.thegrowthguys.co.uk