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Navigating the Reefer Transportation Industry during a Freight Recession with Colby Varley

In this episode of the Trucking Risk and Insurance Podcast, hosts delve into the complexities of the reefer logistics world with expert Colby Varley from Advanced Transportation Services.

Colby discusses the current freight recession, strategies for obtaining top dollar in volatile refrigerated cargo, and the importance of specialization in the industry. The conversation also covers how technology and standard operating procedures can prevent and manage issues, thus ensuring high-quality service, premium rates, and long-term customer trust.

Colby also emphasizes the value of relationships and communication in the trucking industry, providing insights for carriers looking to improve their operations or enter the reefer market.

LinkedIn https://www.linkedin.com/in/colby-varley-5ba57a69/
www.advancedtransportationservices.com
Instagram Colby_varley_ats
Office 831-757-4244
Email – colby@atssalinas.com


Your Hosts:

John Farquhar
Summit Risk Solutions: summitrisksolutions.ca
1 226 802-2762
John@summitrisksolutions.ca


Chris Harris
Safety Dawg Inc: safetydawg.com
Chris@SafetyDawg.com
1 905 973 7056


00:00 Introduction to the Podcast
00:49 Meet Colby Varley: Expert in Reefer Logistics
01:49 Navigating the Freight Recession
02:35 The Importance of Specialization in Reefer Transport
05:12 Technology's Role in Reefer Logistics
06:23 Handling Rejected Loads and Claims
08:24 Ensuring Proper Reefer Settings
16:16 Building Strong Relationships with Carriers
20:43 The Value of Communication and Transparency
26:20 Advice for New Entrants in Reefer Transport
28:22 The Importance of Mentorship
30:51 Conclusion and Final Thoughts



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