Welcome to the Med Spa Success Strategies Podcast, presented by Ricky Shockley of Med Spa Magic Marketing.

In this episode, Lauren and I dive deep into one of the biggest pain points we see with med spa marketing: misalignment between goals and strategy.

The truth? You can’t have it all. Every marketing path comes with trade-offs, and this episode will help you pick your pain strategically, so you can align your ad spend, offers, and growth goals for real results.

We break down the real decisions you face between patient volume, lead quality, ROI, and long-term revenue—and why clarity on your priorities is everything.

We talk about...

✅ Why marketing strategy is really about choosing your pain

✅ The difference between short-term ROI vs. long-term revenue growth

✅ When it makes sense to optimize for volume, and when it doesn’t

✅ What happens when you prioritize patient quality over lead cost

✅ The services that naturally lead to better retention (and which don’t)

✅ Why injectables are the gateway to long-term profitability

✅ Real-world examples of promo offers that actually perform

✅ The importance of aligning your goals with your marketing tactics

✅ Why discounting isn’t inherently bad—if you understand the math

✅ How to evaluate your “effective customer acquisition cost”

Whether you're trying to scale fast or build a more sustainable practice, this episode will help you understand the marketing matrix, pick your pain wisely, and grow with intention in 2025.

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule

Download our FREE ROI calculator here: https://grow.medspamagicmarketing.com/roi-calculator

Follow us on social media: https://www.instagram.com/medspamagicmarketing/

https://www.linkedin.com/company/med-spa-magic-marketing/

https://www.facebook.com/MedSpaMagicMarketing/

https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Thinking about buying a new med spa device? Before you invest thousands into the latest laser or machine, watch this video. We break down the most common mistakes med spa owners make when purchasing equipment and how to buy smarter by choosing only what you and your patients truly believe in.In this video, you’ll learn:✅ Why most devices aren’t effective lead generators✅ The real role lasers and devices should play in your med spa✅ Why patient satisfaction matters more than brand recognition✅ How to avoid wasting money on low-retention treatments✅ The one thing device reps won’t tell you about long-term ROI✅ When to treat a new machine as a supplement instead of a core service✅ How to align device purchases with actual client demand✅ What successful, acquisition-ready med spas do differently✅ The mindset shift that protects both profitability and peace of mindIf you’re tempted by shiny new tech or being pitched on the “next big thing,” this video will help you make smarter equipment decisions that support long-term growth and sustainability.Check out our interview with Ben Hernandez: https://youtu.be/pWtZjF2TOQY?si=QVnaN0H2UvyOCxZwFollow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing

If you're ready to implement more efficient & effective marketing strategies for your practice, book your FREE strategy session & marketing plan: https://go.medspamagicmarketing.com/schedule-Want clients to love your med spa, not just their provider? This video shares the exact strategies successful med spas use to build long-term client loyalty to the practice, not just the injector—so you can scale beyond a single provider and grow with confidence.In this video, you’ll learn:✅ Why provider-centric loyalty holds your business back from true scalability✅ How to create a signature treatment protocol that ensures consistency✅ The SOPs every med spa needs to deliver a repeatable experience✅ Hiring tips to ensure your team reflects your brand’s tone and energy✅ How to publicly communicate your training and standards to build trust✅ Why marketing the practice (not just the provider) is key to long-term growth✅ How emotional consistency impacts client retention✅ What systems and tech to use to make provider handoffs seamless✅ How to ensure clients feel cared for—no matter who they seeWhether you're growing to multiple locations or preparing for a future sale, this video gives you a proven framework for creating a scalable, consistent brand that clients trust—regardless of which provider they see.Follow us on social media: https://www.instagram.com/medspamagicmarketing/https://www.linkedin.com/company/med-spa-magic-marketing/https://www.facebook.com/MedSpaMagicMarketing/https://www.tiktok.com/@medspamagicmarketing