Media Insultant - 5.14.24 - We bring in Ed Steenman to discuss how media sales people can thrive in the choas that is the car business today.
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Media Insultant - 5.14.24 - We bring in Ed Steenman to discuss how media sales people can thrive in the choas that is the car business today.
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We break format today...bringing in our Auto Insultant, Mr. Ed Steenman. Ed owns an ad agency, Steenman & Associates, in Seattle handling Tier 2 and Tier 3 auto clients. With the chaos around tariffs impacting the automobile business, we asked Ed how to navigate the current market as a sales rep.
And...to our surprise, a big endorsement for radio.
Media Insultant is produced each Wednesday as Jackson Dell Weaver & Keith Samuels offer comments, ideas and sometimes snarky comments about the current media landscape. They focus on radio and TV primarily - but also any media that is relevent or beneficial to media sales and management. Videos are under the Media Insultant Showcase on Vimeo.
Comments are always welcome at jackson@intownmedia.com
Thanks for listening!