• Media Roundtable

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Media Roundtable

著者： PodcastOne
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  • Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
    Copyright © 2002-2024 PodcastOne.com. All rights reserved.
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  • Ad Infinitum: S2E08 - Simulacrum Ex Machina with Oskar Serrander

    Ad Infinitum: S2E08 - Simulacrum Ex Machina with Oskar Serrander
    2024/09/19
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 9 - "Simulacrum Ex Machina." Newly-dubbed Audio GOAT Stew Redwine (VP, Creative Services, Oxford Road) welcomes Oskar Serrander (Co-Founder/CEO, Wondercraft) fresh from the launch of Wondercraft. Join Stew and Oskar as they talk Wondercraft's origins, how to think in audio, and the most important audio factor: Ryan Reynolds. Plus–breaking down ~$20M in audio ads from BetterHelp, Toyota, Whole Foods, and Mint Mobile (Guess which one’s the best/hint: Ryan Reynolds). “I just think audio deserves a little bit better.” Oskar Serrander (Co-Founder/CEO, Wondercraft)
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    43 分
  • Ad Infinitum: S2E08 - Sonic Truths with JJ Healan

    Ad Infinitum: S2E08 - Sonic Truths with JJ Healan
    2024/09/12
    The world’s only podcast solely dedicated to audio ads is back! Presenting Ad Infinitum Season 2, Episode 8 - "Sonic Truths." Fearless host Stew Redwine (VP Creative Services, Oxford Road) welcomes JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's) for a big bite of McDonald’s. The Golden Arches are an audio advertising giant, (celebrated extensively in Ad Infinitum S01 E07 ‘It’s all in the Execution’) and we’re mining insights from Mickey D’s 20+ year “I’m Lovin’ It” journey. Join Stew and JJ as they explore; sharing the pen, fan truths, and being flawesome. Let’s indulge: “We no longer ask, when we have ideas presented, ‘will it work?’ We ask if it's true. Because if we know it's true, we know we're on to something.” – JJ Healan (Vice President, U.S. Marketing, Brand Content and Engagement, McDonald's)
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    32 分
  • The State of Audio Advertising Report: Insights and Trends from the CAO Summit

    The State of Audio Advertising Report: Insights and Trends from the CAO Summit
    2024/09/05
    “What is the state of audio advertising? It's under construction.” -Dan Granger (CEO & Founder of Oxford Road) The Media Roundtable is back! This week, we’re bringing you a key event from our CAO Summit: The State of Audio Advertising. Dan Granger (CEO & Founder of Oxford Road) took the stage at Spotify’s Pod City campus with fellow Oxford Road luminaries Steven Abraham (President, Oxford Road), Giles Martin (EVP of Strategy & Insights, Oxford Road), Miranda Romano (VP of Media Services, Oxford Road), and Neal Lucey (EVP, Strategy & Product, Oxford Road). They presented a first-of-its-kind report to help CAOs understand where we’ve been, where we are, and where we’re going. The team covers: Automation–Our Frenemy, Going Global, Sufficient Brand Safety & Suitability, Transformational Tactics, and so much more. Let’s dig in.
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    1 時間 27 分

あらすじ・解説

Why are there nutrition labels required for the food we eat, but not the media we consume? How do you find out if the show you are sponsoring or listening to is saving lives or destroying the fabric of our democracy? The Media Roundtable is back in session for a new season this September but with a fun new twist. We are sharpening our focus to conversations with podcasters and creators about the shows they make and the reasons WHY they make them. The Media Roundtable season two will “unbox” other podcasts in each episode, providing a depth of analysis to help you decide what content is worth your time and dollars. We live and work in a world that is deeply divided, while institutions and information are getting harder to trust. Our goal is to reward good actors with more attention and sponsor dollars so that we can feel good and do good through the shows we consume and support in the most entertaining way possible.
Copyright © 2002-2024 PodcastOne.com. All rights reserved.
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