‘’Our global guidance for CTV is that TV is TV. The connected part, frankly, is a backend operation...’’

Listen now to Emmanuel Josserand's illuminating conversation with Freddy Clapson, Managing Partner, Global Programmatic & Innovation Lead at Team X – a dedicated global marketing & communication agency for Mercedes Benz, by Omnicom.

In this open conversation, the duo touched upon a variety of topics from the importance of performance marketing and the role of TV and CTV, to local vs global advertising, economic uncertainty, cookies and more.

Launched in 2014 in the US, Tubi is one of the fastest growing Ad-supported Video On-Demand (AVOD) services, now reaching over 100million monthly active users.

Last year Tubi announced it is coming to Europe and entered the UK market with blast. Join us in this new episode of MediaTalks as we discuss with Ross Appleton, the UK Managing Director, about the UK launch, their success thus far, and their vision for the longer term.

In this new episode of MediaTalks we spoke with Stefan Havik, the Chief Data Officer at DPG Media to cover a range of topics from measurement, data to simplification of the buy and how DPG Media is innovating to enable greater and simpler access to their premium inventory to buyers.