In this episode, we dive into the concept of "drops" in e-commerce and their effectiveness as a sales tool, especially during peak shopping seasons like the holidays. We discuss how drops create urgency and exclusivity and contrast them with print-on-demand models.

We're joined by our in-house drop shipping expert, Jordan, who delves into the technical aspects, including integrating drops with platforms like Shopify, managing logistics, and enhancing customer experience. The episode underscores the strategic importance of drops in boosting sales and engaging consumers.

Ready to dive into an inspiring journey? On this week's episode of Merch Culture we chat with Tim Gibson, who transformed from a screen printer to top exec at a leading company in the printing industry.

https://usstandardapparel.com/

What drives the success of Next Level Apparel? It’s a combination of their family legacy, industry expertise, and personal passion.

In this episode, we're joined by Eric Simsolo, President of Next Level Apparel. Founded by his father 21 years ago, the company initially focused on sublimation printing for sportswear. Over time, it transitioned to developing fabric for fashion and producing stock blanks in Los Angeles, driven by customer demand for higher quality and diverse products. Eric shares his personal stories about growing up in the business and his decision to join the family venture, highlighting the challenges and pride associated with leading the company.