In this episode of "Simply Business," John Jennings sits down with Michael DeLon, founder and president of Paperback Experts. Michael shares his inspiring journey from working in Christian radio and a startup, to serving in the ministry, and eventually becoming a marketing consultant. He opens up about the challenges he faced, including a major turning point when he couldn't gain clients due to his ministry background. This led to the transformative decision to write a book on marketing, which established his credibility and significantly boosted his business.

Michael discusses the unique process his company uses to help business owners write books without writing a word, through speaking their content. He emphasizes the power of a book as a marketing tool, sharing success stories like that of Brad, a financial advisor whose business skyrocketed after publishing his book. Michael also delves into the dynamics of working with his son in the family business and the importance of financial preparedness.

Listeners will gain valuable insights on leveraging books to build credibility, innovative content creation methods, and practical advice for aspiring entrepreneurs. Tune in for an engaging and informative conversation filled with actionable takeaways for business owners.

Website: https://paperbackexpert.com/