• MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

  • 2024/07/17
  • 再生時間： 32 分
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MicroConf Tactics: How Ben Chestnut Bootstrapped Mailchimp to a $12 Billion Exit

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  • Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.

    Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.

    Links from the Pod:

    Watch this video on YouTube

    Join us in MicroConf Connect

    Upcoming MicroConf Events

    This Is How Apple Rolls

    Intuit to Acquire Mailchimp

    Subscribe to the MicroConf YouTube Channel
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あらすじ・解説

Ben Chestnut, co-founder of Mailchimp joins Rob Walling on the stage at MicroConf US 2024 in Atlanta. They discuss Mailchimp's origin as a side project from a web consulting firm, its accidental yet pivotal adoption of the freemium model, and the company's growth to a $12 billion exit.

Ben shares insights on scaling the business, emphasizing the importance of operational excellence and fostering a creative culture. He also reflects on the challenges of serving small businesses versus enterprise clients and the decision not to develop a customer success team.

Links from the Pod:

Watch this video on YouTube

Join us in MicroConf Connect

Upcoming MicroConf Events

This Is How Apple Rolls

Intuit to Acquire Mailchimp

Subscribe to the MicroConf YouTube Channel
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