Get ready to be inspired by Jake and Caroline Danehy, the visionary siblings behind Fair Harbor Clothing, who transformed their shared passion for sustainability into a thriving and profitable company – not to mention earning recognition on the Forbes 30 under 30 list! Listen now to hear the dynamic duo sit down with host Greg Muzzillo and share their journey of creating a sustainable beachwear brand from scratch, scaling it to new heights, and turning it into the success story it is today.

Chapters:
1:51 - A Passion for Business and Sustainability
6:17 - From Idea to Business
8:48 - The Start of Designing and Constructing Clothing
11:46 - Trunk Shows
13:46 - Scaling the Business
16:57 - Mistakes Made and Lessons Learned
19:45 - Success Along the Way

Resources:
Connect with Fair Harbor Clothing
Website
Instagram
Facebook

Takeaways:

• We've always really had this passion deep inside of us. And this is just a way to kind of make a larger impact through the work that we're doing with the Harbor.
• Sometimes there are no massive, big wins. There is just grinding, grinding it out. Great little decisions that at the end of the day, lead to a big business
• If you treat a customer well and you have a great product, they'll keep coming back.
• It got crazy. At one point, we were sending up to 500 to 1,000 orders per day from our parents' garage.
• We'd been so passionate about this from the beginning, and that passion is what drives you to make time to see the vision through.
• In the first four years of the company, we did over 500 trunk shows. We traveled up and down the east coast, going to small beach towns, talking to everyone and anyone who would hear our story and touch and feel our product.
• Our mission statement in a nutshell is to create products for people that make it so they can enjoy the home that they love.

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Show Notes & Resources
Something many of us are used to by now is attending virtual meetings. For most of us, this is due to working at home throughout the pandemic but Natalie Yeadon, Co-founder and CEO of Impetus Digital, recognized the benefits of implementing virtual technology into corporate meetings and events long before it became our reality. Yeadon sits down with host Greg Muzzillo to share how she took a leap of faith by founding a virtual-based company in 2008, and has since transformed pharmaceuticals meetings, events, and programs across the globe.

Chapters:
0:42 -Introducing Natalie Yeadon
3:26 - Navigating the World of Radiation Therapy
3:59 - Entering the New World of Pharmaceuticals
5:57 - A Revolutionary Solution
11:45 - The Conceptualization of Cutting-Edge Technology
14:18 - Having a Worldwide Impact
18:15 - Yeadon’s Vision for the Future

Connect with Natalie Yeadon

• Website
• LinkedIn
• Twitter
• Facebook
• YouTube
• Podcast

Extra Resources:

• Our honourable mention in Fast Company's World Changing Ideas Awards 2021: Established Excellence (5-14 Years In Business)
• Natalie's PM360 ELITE 2021 Entrepreneur award
• Impetus Digital's PM360 2020 Innovative Service award
• Our Green Business Bureau certification
• Our Canada's Most Admired Corporate Cultures 2021 award
• Our Great Place to Work certification

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Show Notes & Resources
Being an entrepreneur isn’t always about making money. For LifeVac founder Arthur Lih, it’s about making a difference. What if you had already built a successful business, sold it for millions of dollars, then on the cusp of retirement, you realized you could create something that wouldn’t just change someone's life, but it could save someone's life? Would you put your life on hold to focus on the lives of others? Lih sits down with host Greg Muzzillo to discuss the story behind the creation of LifeVac, why he felt morally obligated to start the company, and the lives he’s touched along the way.

Chapters
1:47 - Arthur Lih and his first business
3:06 - From Working for someone else to starting your own business
5:22 - Retirement put on hold
8:33 -The Start of LifeVac and raising awareness
11:17 -Creating a reliable product that lasts
13:12 -The startling statistics about choking
16:24 - The Hall of Saves
19:34 -Journey to 1 million lives saved

Resource Links:
Connect with Arthur Lih:

• LinkedIn

Connect with LifeVac:

• Lifevac.net
• LinkedIn
• Twitter
• Facebook

Key Takeaways:

• You get frustrated with other people's decisions that you don't necessarily agree with and that you think you could do better if you had the freedom to make those decisions, and then you get the leap of faith moment where you say “I can do it, I'm going for it”
• How could I be the only guy that could save this kid and then read about a child that died with me knowing I have something that could have saved them? So as much as I wasn't thrilled with the idea of going back and starting from scratch, there was a moral obligation to do it. And I'm grateful that I did.
• The research really scared me. It's 5,000+ people a year choke to death. It's the fourth leading cause of accidental death; under car accidents, poisonings and slips and falls. And one child dies every five days that's recorded.
• This is my sanctuary, like Superman Fortress of Solitude. When you walk in here and you see all these lives, regardless of how tired, or how much you want to give up, you just look at a couple of these faces and these little kids and you keep going.
• The heroes are the parents and the EMTs and the EMS and the police and the elderly caregivers and the grandparents. Those are the heroes. And it's just neat that I gave them a tool to be that hero

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