Mintel Little Conversation's new mini-series explores the impact of tariffs worldwide. In this series’ third episode, our experts explore consumer sentiment surrounding US brands, and how they may need to rethink their marketing strategies. Are brands going to cut back on marketing spend? Listen to find out more!

Get in touch with our Consultants to learn about how shifting global trends apply to your brand.

Head over to Mintel’s LinkedIn and let us know how tariffs are impacting your purchasing decisions. Don't forget to visit mintel.com to become a member of our free Spotlight community.

Host:

Lynn Dornblaser, Client Advisor, Mintel.

Guests:

Nicole Bond, Director of Marketing Strategy, Comperemedia.

Paris Hogan, Principal Consultant.

Host Andrew Davidson speaks with Meera Iyer, CMO of SoFi Lending, about the innovative strategies and products that SoFi is implementing to disrupt the financial services industry. Listen to find out more about how SoFi is helping members achieve financial independence, and the role of education and trust in marketing disruptive financial products.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest:

Meera Iyer, CMO, SoFi Lending.

Host Andrew Davidson speaks with Nate Bacon, head of consumer and small business credit cards at PNC, about the bank's evolution from a regional player to a national competitor, particularly in the credit card space. They discuss PNC's new card launch which rewards responsible financial behavior, and the strategic focus on building customer relationships and trust. Listen to find out more about PNC's innovative marketing approaches in a competitive landscape.

Download Comperemedia’s FREE 2025 Global Financial Services Trends and get in touch with our consultants to learn more about how the trends apply to your brand.

Head over to Mintel’s LinkedIn to let us know what you think of the discussion, and visit mintel.com to become a member of our free Spotlight community.

Host:

Andrew Davidson, SVP/Chief Insights Officer, Comperemedia.

Guest:

Nate Bacon, Head of Consumer and Small Business Credit Cards, PNC.