• Mission Driven Business

  • 著者： Brian Thompson
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Mission Driven Business

著者： Brian Thompson
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  • Diverse entrepreneurs share their experiences, strength, and hope to help mission-driven businesses thrive. In a series of intimate conversations, attorney and CFP Brian Thompson and his guests provide practical steps to create businesses with impact and profit.
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  • The Mission Driven Business Podcast Episode 78: Debunking Overnight Success with John Driscoll

    The Mission Driven Business Podcast Episode 78: Debunking Overnight Success with John Driscoll
    2024/06/25
    Brian chats with entrepreneur and mobile app pioneer John Driscoll. As the co-founder and CEO of Naked Development, John and his team are rewriting the rules of mobile app development, raising the bar for innovation and creativity. John shares invaluable insights on the courage, patience, and perseverance needed to navigate the unpredictable to succeed in business. He also debunks the myth of overnight success. Episode Highlights Mission-driven businesses pick their fight. John believes you shouldn’t start a business unless you have a mission because having a true mission is like picking a fight. To be successful, companies should have a point of view that influences how they see the world and, as a result, how they connect with their target audience. “Your company, whatever it’s doing, is connected to that point of view,” John said. “You have to point whatever you’re doing at a group of people, and by definition if you’re pointing at a group, you’re not pointing at the rest of them. It’s exclusion on purpose.” Have the courage to niche yourself out. John often uses the expression “niche yourself out” as a way to convey the importance of having an authentic point of view that connects with your target audience. Niching yourself out as a company takes real courage because, by definition, not everyone is going to agree with your decisions. “Whether it’s calling your company Naked, like I did, or something else, you are going to have people who disagree,” John said. “That might even be your family -- it was for me -- and you have to just be okay with it. You have to expect it.” Fire bullets before cannonballs. Many entrepreneurs struggle with when to move out of the research phase and into getting experience. After all, being an entrepreneur is all about managing risk, and while risk can be transferred, it cannot be eliminated, so it’s best to get real-world experience as quickly as you can. “A lot of people think they can curb their risk by doing more research upfront,” John said. “I’m not anti-research, but I am anti-waiting. You don’t get the rewards without the risk.” One strategy to prioritize gaining real-world experience is to fire bullets before cannonballs, an expression that John borrowed from John Collins. The phrase encapsulates trying something small first before you go all in on an idea. “I’ve blown it many times, where I’ve gone in and done the whole thing,” John said. “When you do that, and you get it wrong, whatever mistake you had made is compounded. Normally, if something works small, it’ll work big.” Real success requires patience. A very common mistake that John sees among young founders is impatience. He says many young entrepreneurs have an idea in their head of what success looks like, which is often overnight success. However, he believes overnight success is a myth. “Instagram is probably one of the biggest overnight successes you could mention,” John said. “The founders started Instagram, and a year or two later had a billion dollar exit. That’s incredible, intense growth, but people forget to mention the app, Burbn, that the founders had started before Instagram and completely trashed. Even that example of overnight success still took time.” Resources + Links “Fire Bullets, Then Cannonballs” by Jim Collins The TB12 Method: How to Achieve a Lifetime of Sustained Peak Performance by Tom Brady Buy Back Your Time: Get Unstuck, Reclaim Your Freedom, and Build Your Empire by Dan Martell John Driscoll: Website, LinkedIn Naked Development: Website, Instagram, LinkedIn, YouTube Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    38 分
  • The Mission Driven Business Podcast Episode 77: Master Your Mid-Year Business Review In 3 Easy Steps

    The Mission Driven Business Podcast Episode 77: Master Your Mid-Year Business Review In 3 Easy Steps
    2024/06/11
    On this special episode, Brian dives into the all-important mid-year business review. Whether you’re navigating the early stages of entrepreneurship or deep into running a medium-sized business, the mid-year business review is the perfect opportunity to take stock of your progress so you can stay on track toward your goals. Learn why the mid-year review is essential, what key areas to focus on, and three practical steps to conduct a thorough assessment. Episode Highlights 1. Revisit your mission, vision, and values. Your mission statement is the heartbeat of your business, articulating its core purpose for existing. To evaluate your mission, ask yourself the following questions: Is your mission statement authentic? Does it reflect the values and aspirations that drive your business forward? Is your mission statement still relevant in the current business, landscape, and societal context? Is your mission statement clear and concise, communicating your business’s purpose in a compelling and easily understandable manner? Does your mission statement align with the needs and aspirations of your target audience? Your vision statement paints a compelling picture of where you aspire to be and serves as a beacon of inspiration and guidance for your business journey. To evaluate your vision, ask yourself the following questions: Is your vision bold and ambitious enough to inspire action and innovation? Is your vision adaptable to changing circumstances and evolving dynamics? Does your vision align with your mission and core values? Is it in harmony with the overarching purpose and principles of your business identity and direction? Does your vision inspire excitement, enthusiasm, and commitment among your team members and stakeholders? Your core values are the ethical principles and beliefs that guide your behavior and decision-making as a business owner. To evaluate your values, ask yourself the following questions: Are your core values rooted in honesty, transparency, and integrity? Do your core values promote accountability and responsibility among your team members? Are your core values inclusive and respectful of diversity? Do your core values empower and inspire your team members to unleash their full potential? 2. Conduct a comprehensive financial review. Your business’s financial health is not just about the bottom line -- it’s a reflection of your ability to create value, manage resources efficiently, and sustain growth for the long term. By conducting a mid-year review of your financial performance, you can gain insights into the health of the business, identify areas for improvement, and make informed decisions. To conduct a mid-year financial review, take the following steps: Analyze your revenue streams - Analyzing your revenue streams allows you to identify growth opportunities, optimize your product or service offerings, and prioritize resource allocation effectively. Review your expenses - Conducting a thorough review of your expenses allows you to identify inefficiencies, streamline processes, and optimize cost structures. Examine your cash flow - Managing cash flow effectively is essential for ensuring liquidity, stability, and resilience in the face of economic uncertainty. 3. Evaluate operations. Optimizing workflow, effectively leveraging technology, and nurturing high-performing teams are essential for business innovation and growth. Conducting a mid-year review of your critical systems allows you to identify bottlenecks, inefficiencies, and opportunities to improve in the second half of the year. Below are three key areas to review when assessing your operations: Assess your workflow - Identify bottlenecks, streamline processes, leverage technology, and continuously improve to minimize waste and deliver value to your customers. Review your technology stack - Evaluate current tools, identify new technologies, ensure integration and compatibility with existing systems, and provide training and support to improve collaboration and unlock new opportunities for innovation and growth. Evaluate team performance - Assess the alignment of your team members with business goals, review individuals’ skills and competencies, review resource and support needs, and foster a culture of collaboration and communication to create a culture of excellence. Resources + Links Brian Thompson Financial: Website, Newsletter, Podcast Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes About Brian and the Mission Driven Business Podcast Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit. On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners ...
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    21 分
  • The Mission Driven Business Podcast Episode 76: Finding Your Golden Threads with Elizabeth Jetton

    The Mission Driven Business Podcast Episode 76: Finding Your Golden Threads with Elizabeth Jetton
    2024/05/28

    Brian chats with financial planner-turned-business coach Elizabeth Jetton, M.Ed., CFP. Elizabeth has made igniting passion a throughline of her career, evolving from the first female stockbroker in Atlanta to founding a financial planning firm and now working as a business coach and teacher. On the episode, Elizabeth gets to the heart of what makes a mission-driven business successful. She dives deep into how to identify your unique gifts and utilize them to create a business that serves your needs and makes an impact.

    Episode Highlights

    Mission-driven businesses reflect their owners’ golden threads.

    Mission-driven businesses reflect what their owners deeply care about and the difference they want to make in the world. When that sense of purpose is then combined with the owners’ unique gifts and talents, Elizabeth says the result is “golden threads.”

    “Golden threads are those sort of innate gifts we bring to our lives that we can bring to our work to make a difference,” Elizabeth said. “A mission-driven business is that beautiful intersection of what we are capable of doing, what we are skilled and competent at doing, and what we have the gifts to do.”

    Think about what you don’t delegate.

    If you’re stuck on finding your golden threads, Elizabeth recommends thinking about what you’re drawn to. It can also be helpful to reflect on the tasks that you don’t like to delegate.

    “That’s the passion piece,” she said. “Sometimes we try to delegate something when in fact that’s the very thing we actually love to do easily, and then we’re frustrated because the people we delegate it to just don’t get it or because nobody’s going to get it like we do.”

    Say no -- especially when you’re just starting.

    As a business owner, it’s essential to escape the scarcity mentality that can lead you to take on work that doesn’t reflect your golden threads. Elizabeth emphasized the need to be selective in the projects you take on and to say no to things that don’t align with your mission. While many business owners struggle with saying no, she says the problem is especially prominent among novice business owners.

    “When we’re novices, we don’t have the experience, so we don’t have the conviction and confidence,” she said. “When we’re in that state, that’s when we have a tendency to say yes too much because we think we have something to prove.”

    Perfection is the enemy of good enough.

    Elizabeth is a big believer in prototyping. Especially when you’re just starting a business, you can’t get too attached to what you think the business will be because it will change.

    “Don’t wait until you think you’ve got it perfect,” she said. “You’re going to learn more from having a client and seeing what worked and what didn’t than anything else. Perfection is the enemy of good enough."

    Resources + Links

    • The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses by Eric Reis

    • Follow Elizabeth Jetton Online: LinkedIn

    • Brian Thompson Financial: Website, Newsletter, Podcast

    • Follow Brian Thompson Online: Instagram, Facebook, LinkedIn, X, Forbes

    About Brian and the Mission Driven Business Podcast

    Brian Thompson, JD/CFP, is a tax attorney and certified financial planner who specializes in providing comprehensive financial planning to LGBTQ+ entrepreneurs who run mission-driven businesses. The Mission Driven Business podcast was born out of his passion for helping social entrepreneurs create businesses with purpose and profit.

    On the podcast, Brian talks with diverse entrepreneurs and the people who support them. Listeners hear stories of experiences, strength, and hope and get practical advice to help them build businesses that might just change the world, too.
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    44 分

あらすじ・解説

Diverse entrepreneurs share their experiences, strength, and hope to help mission-driven businesses thrive. In a series of intimate conversations, attorney and CFP Brian Thompson and his guests provide practical steps to create businesses with impact and profit.
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