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Show Notes:
In this episode of Mortgages and More, Brian and Kyle are joined by Alec Hanson, the CMO of Loan Depot. They dive into the changing landscape of the lending industry and the role of loan officers in connecting with the next generation of homebuyers. Alec emphasizes the importance of influence in the mortgage industry and how it has evolved with the rise of digital platforms.
Alec shares his journey from traditional prospecting methods to leveraging digital platforms and video content to build his personal brand. He highlights the power of repetition and consistency in building a digital reputation. Brian and Alec discuss the balance between corporate branding and personal branding for loan officers, emphasizing the importance of showcasing one's humanity.
Alec encourages loan officers to embrace vulnerability and use digital platforms to connect with potential clients and partners. He emphasizes that people do business with people they like, know, and trust, and building a personal brand is key to establishing trust in the modern lending landscape.