If you've been following me, you've heard me talk about press releases more than once.

Today, I invite you to invest your time in a high-value workshop focused on the art of the press release.

And I've even listed five powerful reasons to join me on July 23 and 24, 2025:

1. Demystify PR's #1 Tool

The press release is still the #1 gateway to credible, free media coverage. Learn how to write it like a pro -- and after two 1-hour sessions, I promise you'll never see it the same way again.

2. A simple, 6-step method

You'll leave with a straightforward, field-tested method you can apply immediately to your business or your clients.

3. Avoid the classic mistakes

Most entrepreneurs write press releases that never get read. Learn how to catch a journalist's attention from the very first line.

4. Boost your visibility---without spending on ads

A well-written release can lead to articles, interviews, and credibility that no ad can buy.

5. Write YOUR release live

This isn't just theory---we'll write it together, live. You'll leave with a press release ready to send.

💡 No fluff. These are just real-world tips we use daily at NATA PR.

A good press release can:

• Shine a spotlight on your business and products

• Tell your story in a compelling way

• Convince a journalist to talk about you

A powerful release is simple, straightforward, and engaging.

So why not write it together?

FREE LIVE WORKSHOP -- REGISTER NOW!

Dates: July 23 & 24, 2025

Format: Two 1-hour interactive sessions

You'll learn:

• Our top tips for writing irresistible press releases

• How to grab the attention of journalists and influencers

• Real-life examples and templates from NATA PR

• A live Q&A to answer your specific questions

Workshop Program

Day 1 -- July 23 at 11 AM

• Craft a compelling headline

• Write efficiently using ChatGPT

• The all-important first paragraph

Day 2 -- July 24 at 11 AM

• The 4 key elements of a great press release

• Why quotes matter

• Essential company info to include

• Contact details -- never forget them!

75% of journalists consider press releases a key source of information (source: CISION).

But only if they're done right.

Walk away with a practical, effective tool to boost your visibility.

And yes---it's 100% free.

✅ Sign up now---spots are limited!

REGISTER FOR THE WORKSHOP ➤ https://event.webinarjam.com/register/34/8or45hnz

Got questions? Reach out: nata@natapr.com

I can't wait to see you there!

Nata

WORKSHOP -- WRITE AND IRRESISTIBLE PRESS RELEASE ➤ https://event.webinarjam.com/register/34/8or45hnz

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

GET FEATURED FOR FREE ➤ https://prschool.natapr.com/evergreen_en

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

Hello PR friends,

When was the last time you invested in your projects or your business?

As for me, I've lost count of the number of courses and coaching programs I've done over the years.

One that really stands out was with Kris Plachy --- an exceptional business coach --- who helped me go from "HR is not my strength" to "I love managing my team!"

Anyone who knows me well knows what a transformation that was --- managing people used to feel like a chore.

And yes, the program's price felt steep at the time, and I questioned the return on investment.

On top of that, it wasn't easy. Kris asked me to redefine NATA PR's core values and completely rethink every role in the agency.

I didn't want to do it. I already had a list of values and job descriptions. Everything was "done."

But going back to the foundation changed everything --- the way I lead, what I believe, and the results I get.

I'll spare you the full curriculum, but without hesitation: I would make that investment again in a heartbeat.

The financial return is still felt today.

Employee retention can be measured in dollars. My team is happier and more engaged.

This means we serve our clients better --- and they stick with us longer.

That's the kind of return on investment I'm talking about.

Better than the stock market!

I've signed up for another business coaching program --- and I'm approaching it with a completely fresh perspective.

It's a one-year program focused on taking immediate action.

It's the kind of training that lights up my brain. I'm constantly coming up with new ideas --- things I can test right away.

The idea is simple: try something now (a new newsletter, podcast episode, offer, or updated service). If it doesn't work, analyze what went wrong, get coaching, and quickly implement an improved version.

This program reminds me a lot of the ones I offer --- 100% focused on real-world action.

If you're following my work, you're probably wondering how to increase your sales and attract more clients.

So why not invest in your sales?

I invite you to take a fresh look at what the NATA PR SCHOOL offers --- not as an expense but as a strategic investment in your business.

You want to integrate PR and influencers into your marketing plan to boost visibility and drive sales --- but you're not sure where to start?

I promise you with just one free call, I can point you in the right direction.

Your only investment today? A little of your time.

BOOK YOUR FREE CONSULTATION ➤ https://calendly.com/natapr/30-minutes-zoom?month=2025-06

I'm here to help --- simply and clearly.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/

Hello PR friends,

Today, I wanted to talk to you about a trend that's absolutely exploding right now: UGC influencers, or User Generated Content --- in other words, content created by real people, not marketing pros.

And believe me, in 2025, this has become essential.

Why?

Because both consumers and brands are tired of everything looking too polished, too perfect. What they're craving now is authenticity.

They want spontaneous videos, honest opinions, and raw customer feedback --- sometimes even a little clumsy --- but real.

And you know what? It works.

You've probably noticed that short videos on TikTok or Instagram Reels have completely taken over our feeds. And this super effective format is perfect for UGC.

Brands are using it to get their message across --- clearly, quickly... and above all, credibly.

Because it's not a traditional ad --- it's someone "just like us" talking.

And that's just the beginning.

Another major trend is personalization.

Thanks to UGC, brands can speak directly to micro-communities, with content that truly resonates with their expectations.

And to make all this happen, of course... there's AI.

Artificial intelligence now helps brands identify top-performing content, track trends, detect fake reviews, and even auto-translate videos to suit different markets.

This is what we call "smart syndication": a piece of UGC can live on Instagram, an e-commerce site, in a TV commercial --- literally everywhere.

And there's more: in 2025, consumers are the new brand ambassadors.

The line between influencer and customer is getting blurry. We're not just talking about Instagram stars anymore --- nano-influencers and even everyday users are becoming the new faces of brands.

And guess what? Social media has become the new search engine.

46% of Gen Z now use TikTok instead of Google to look for recommendations. That means brands need to optimize their content for those platforms --- just like they used to do for SEO.

So, if you're working in marketing, communications, or for a brand, here's the key takeaway: UGC is no longer optional. It's a full-fledged strategy.

And it's built on three pillars: authenticity, personalization, and technology.

Want to talk about influencer marketing?

Get in touch: nata@natapr.com

I'm here to help.

Nata

6-STEP GUIDE TO PRESS RELEASES THAT SELL ➤ https://prschool.natapr.com/pl/2147718415

THE FREE NATA PR MODEL ➤ https://prschool.natapr.com/Nata-PR-Model

PR 101- 30-Minute Workshop ➤ https://bit.ly/4dVTx37

SIGN UP TO OUR LISTS ➤ www.natapr.com

INSTAGRAM ➤ https://www.instagram.com/nata_pr_school/