My ONE SPEECH THAT BOMBED

Over the last five years, I’ve really dialed in my speaking.

Not just because I’ve been on hundreds of stages—but because of what I see behind the scenes.

I’ve coached beginners and top earners.

Run 30+ masterminds.

Built teams in 40+ countries.

And through all of that, the message keeps getting sharper.

When companies bring me in to speak, I ask questions.

I want to know their culture.

Their pain points.

What they feel their people need most.

Usually, when I know the company well, it’s easy to deliver.

But recently, I spoke at an event where I didn’t know the culture at all.

Corporate gave me a full page of notes—more detail than most.

I followed it to a T.

People were crying in the audience.

The feedback online was fire.

I walked off stage knowing I nailed it.

But here’s what happened …

Turns out the leaders wanted a recruiting-focused training.

And what’s ironic?

Recruiting is the easiest topic in the world for me.

I was the #1 recruiter out of a million distributors.

So that was a big lesson.

Even though my client is corporate, the heartbeat of the company is often the leaders.

Now, whenever possible, I make sure to reach out to leaders ahead of time.

I ask what they’re seeing. What their team needs.

And if it’s cool with corporate, I make sure to include that insight too.

Because you can’t speak with impact if you don’t know what your audience actually needs.

Here’s the point:

Even after speaking in 23 countries…

Even after all the wins…

I’ve still had one speech that flopped.

It’s not about perfection.

It’s about feedback.

It’s about adjusting.

It’s about staying hungry enough to keep learning—even when you think you’ve already got it.

That’s how real growth happens.

And if you’re a speaker or a leader of any kind—

Never assume.

Ask.

Adapt.

Deliver.

That’s how you lead with excellence.

Let's level up your leadership to grow your business.

Craig has successfully launched multiple countries in just the last 18 months. He has the blueprint to scale your business.

You will want to listen to this episode over and over again!

I hope this post comes across the right way because it’s 100% coming from a place of trying to help.

I know branding and value sounds like common sense.
But here’s an honest high-level observation:

If I’m guessing, about 80% of the posts I see, even from top leaders, don’t actually land.

Especially when it comes to promotional posts about their company or products.

Let’s put this into perspective:

Second, what’s actually going to stop their scroll?
This isn’t about clickbait — it’s about being smart.
What’s a real, curiosity-driven, value hook that actually makes them pause and say, “Wait, I want to hear this”?

Third, what is real value?
Everyone loves to throw that word around, but most people don’t really know what it means.

Here’s what isn’t value:
• “We pay out the most!”
(Really? Do you actually know what every other company pays? And even if you did — payouts that are too high usually mean less money for product innovation, customer service, or incentives.)
• “Look at our sale!”
(Most people aren’t buying because of a 20% off coupon. They’re buying because they see VALUE — not because you waved a price flag.)

Think about it…
People spend thousands of dollars at concerts, on elective surgeries, or on luxury vacations — and no one is offering them a BOGO deal.
They’re spending because they believe it’s worth it.

You’re not competing on price.
You’re competing on perceived value.

If you’re trying to attract network marketers —
(which a lot of you are, even if you say you’re not) —
talking about how “amazing your company is” and “how great your products are” sounds just like everyone else.

Every leader thinks they have:
• The best products
• The best comp plan
• The best culture
• The best leadership

(Or at least, they say they do.)

So the goal is:
How can you promote what you believe without sounding like an infomercial?

How can you credibly share your strengths in a way that feels different — in a way that makes people believe it instead of just scrolling past it?

If I were coaching you individually, I’d do a deep dive on your company, your team, and your unique strengths — and pull out the real points of differentiation.

Because right now?
Most of what I see on social media doesn’t move the needle.

And the real danger is:
When you post generic stuff, your team copies it.
And then it creates an echo chamber of noise that actually hurts your brand more than it helps.

This isn’t about being perfect.

It’s about being intentional.
Being smart.
And putting a little more strategy behind what you share.

Hope this helps spark some deeper thinking.

We all get better together.

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