Matt and Ryan cover cold email strategies, new ad placements, the value of niche B2B media, owned audience, and recent acquisitions in the media industry.

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• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduction and Upcoming Meetup

02:00 Email Deliverability and Cold Email Strategies

08:19 Deliverability Concerns and Best Practices

18:04 New Ad Placements and Lead Generation Opportunities

22:48 Acquisitions in the Media Industry

34:14 Financial Publishing and Recent Resignation

Links Mentioned

matt@newsletteroperator.com

Matt and Ryan cover the benefits of SEO-minded newsletter strategies and the potential of partnering with influencers to start profitable newsletters.

Chapters

00:00 Introduction and Discussion

06:21 Discussion about Books and Content Consumption

19:19 SEO-Minded Strategies for Newsletter Success

27:27 Partnering with Influencers to Start Profitable Newsletters

37:06 The Value of Newsletters and Prioritizing Education

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Matt and Ryan talk about the growth and success of media companies using negative CAC. AI in advertising, creative marketing strategies, tools, and more.

Timestamps

00:00 Introduction and Plans for the Podcast

02:53 Building a Media Company and Selling Something Else

18:14 Example: Freight Waves and Sonar

24:47 Example: ClickFunnels

33:57 The Motley Fool: Building a Media Empire and Expanding into Asset Management and Venture Capital

39:28 MeatEater: Leveraging Media and Acquisitions in the Outdoor Industry

43:17 Cody Sanchez: From Media and Education to Holding Companies and Investments

46:39 Rezzi Brands: Scaling Trade Services Franchise Business

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Charlie Hoehn is a three-time New York Times bestselling editor and five-time author. He has worked with Tim Ferriss, Ramit Sethi, Codie Sanchez, Tucker Max, David Goggins, and many others.

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Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Introduced through podcast, impactful book, recession-proof advice.

04:53 Initiated projects, and earned full-time employment success.

06:59 A proactive mindset leads to more opportunities.

11:15 Help businesses by addressing their key concerns.

13:51 Busy people dislike long videos; need efficiency.

18:59 Tim Ferriss leads workshops and gets direct feedback.

22:08 Expand ideas, stories, and transformation in the book.

24:12 Simon Siddig said: Tell stories with points.

28:56 Books are about long-term commitment and impact.

30:42 Book sales don't compare to equity earnings.

35:51 People interested in writing books should focus.

39:09 Target reader, build a personalized distribution list.

40:49 Focus on prescriptive nonfiction for business owners.

46:04 Ghostwriter disrupted author interviews, structure, and chapter content.

49:15 Authors recommend conversational writing for more engaging content.

Links Mentioned

charliehoehn.com

Matt and Ryan talk about effective strategies, formats for newsletter content, the importance of writing a marketing email, and many more

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Lead with valuable content, tie to sale.

05:27 Emphasize specific, actionable value in newsletters.

08:53 Excited about new influencers and marketing strategies.

11:34 Writing effective newsletters require careful strategy.

13:33 Reduce excessive newsletter content and external links.

18:57 Webinars, marketing emails, social posts, newsletters.

20:07 Front-load marketing, send more emails. Missed opportunities.

22:47 Testing email sequences for launches; effective content.

26:43 Biohacking and focused marketing for future reports.

29:18 Test different angles, focusing on specific angles.

32:31 Using Quora for ad copy and success.

39:10 Sam's trends team provided unique, affordable market insights.

41:02 Attracted crowd, learning experience, successful business ventures.

43:58 Steps to grow podcast: review, subscribe, screenshot.

Matt and Ryan talk about the takeaways from the newsletter conference, the B2B industry, the pros and cons of ads or promotions in newsletters, newsletter ideas, and many more.

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 B2B newsletters are confident moneymaking plays.

04:44 Creating podcasts, newsletters, and social media content drives business. Monetizing as a media company with ads/courses/memberships. B2B media is more lucrative than B2C. Sell directly to the audience for business growth.

06:36 Media companies struggle with ads, and B2B creators thrive.

10:17 Focusing on the specialized audience for high value.

13:03 Workweek thesis: Identify niche industries for influence.

17:34 Generate immediate revenue through targeted advertising strategies.

19:52 Text blasts boost webinar registrations, and powerful marketing.

25:12 Influencer marketing: finding underpriced attention is key.

27:28 Smaller newsletters offer better advertising opportunities.

31:37 Consider higher CPA for better long-term value.

34:15 Many subscribers sign up for multiple newsletters.

37:34 Prefer widget installation for faster revenue generation.

40:33 Automated newsletters can be customized for relevance.

44:45 Automated sequence customized for life events.

46:02 Create a newsletter portfolio to build relationships.

49:09 Leverage Facebook, content, and SEO for marketing.

52:31 Publish podcast, send a screenshot for an invite. Live call.

Brad Wolverton is the editorial director at HubSpot Media and The Hustle (2.5M+ subscribers). Brad is also the creator of Newsletter Examples.

Follow Brad on Twitter: https://twitter.com/bradwolverton

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Proud to subscribe to newsletter examples on growth.

06:06 Recruit through long-term relationships, adaptability, and resilience.

09:03 Sam identified talent and facilitated her transition smoothly.

11:07 Restructuring Hustle's operations aimed at professionalism.

14:54 Consider audience, reach, and differentiation for success.

18:34 Expand your network to find credible sources.

22:46 New service for non-writing roles, cost-effective talent sourcing.

24:01 Clearing the path for talented employees.

28:45 Create habit-forming, repeatable content for email success.

32:49 Magazines structure: front, feature, fun sections.

35:55 HubSpot sought more diverse, experienced talent quickly.

38:09 HubSpot's marketing funnel reaches customers effectively.

41:37 HubSpot's strategy focuses on audience expansion.

43:54 Leverage hustle for cross promotions with newsletters.

49:37 Consider potential and be conservative in growth expectations.

52:29 Marketing show needed deeper, actionable content.

54:11 "Transition from introductions to tactical content."

Links Mentioned

https://newsletterexamples.co/

https://twitter.com/bradwolverton

John Newtson is the founder of Financial Marketing Summit, a marketing conference for financial publishers, trading educators, and media brands.

Connect with John on LinkedIn: linkedin.com/in/johnnewtson

Want more content like this?

Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com

• Work with Ryan's agency Tailwind
• Work with Matt's agency GrowLetter

Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.

Episode Topics & Timestamps

00:00 Financial industry's pre-digital growth and transition.

03:14 Early e-letter advertising was profitable and impactful.

07:38 Product sales indicate customer interest and profitability.

10:23 Front end: introductory, back end: advanced products.

14:31 Financial media sources improve niche media buying.

18:52 Online marketing involves funnels, email series, and promos.

20:15 Diversify products for multiple sales and profits.

24:43 Porter Stansbury launched with a unique Amazon promo.

28:38 Understanding markets, focusing on big trends.

29:41 Mainstream story grabs attention but not wallets.

33:24 Copywriter promotes cannabis investment and attracts celebrity investors.

38:49 Affiliates offer new revenue through customer reactivation.

39:50 Buying sprees, competition for talent, sharing promos.

45:35 People falling due to shared worldview in promotions.

46:45 Buffet has strong philosophies on market changes.

50:03 Publisher drives ideas and makes qualitative decisions.

53:56 Publisher's $10 million promo led to less profit.

56:40 Search Matt McGarry on YouTube for an invite.

Links Mentioned

https://financialmarketingsummit.com/

matt@newsletteroperator.com