Niche is a Nasty Word! (Really?)
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Niche is a Nasty Word! (Really?)
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In this episode of Wise Women Collective Radio, hosts Lin Schussler-Williams, Holly Hartman, and Brooke Haynes dive into a hot topic that sparks passionate debates: niching down in business. Does finding a niche help you grow, or does it box you in?
Join us as we challenge the traditional business model that insists on hyper-focus and explore how being multi-passionate can be a strength rather than a limitation. Holly shares her visceral reaction to the word niche, Lynn unpacks the long-standing programming behind it, and Brooke explains how true alignment—not rigid categories—drives success.
We discuss:
✨ Why niching down can feel suffocating for multi-passionate entrepreneurs
✨ The balance between clarity in messaging and embracing all parts of yourself
✨ How the business world is shifting from a masculine-driven model to one that embraces flow, authenticity, and allowing
✨ The power of finding the thread that connects all your passions
If you've ever felt pressure to "pick a lane" in your business but struggle to narrow yourself down, this episode is for you! Tune in and discover how you can show up fully as YOU without losing clarity or impact.
🎧 Listen now and join the conver
Lin Schussler-Williams
Brooke Haynes
Holly Hartman