Do you charge services to what you are actually worth? Many small business entrepreneurs tend to underestimate the value of their services or undersell themselves to compete with others. However is it sustainable? Today we are joined by Janene Liston, the Pricing Lady, who is here to share with everybody some tips and tricks to help you use pricing strategies to close better deals and grow profits.

Don’t miss these Highlights: 

• The three faults in comparing your pricing to another competitor
• Her journey from a structural engineer and its influence on further developing sales and pricing in businesses
• The purpose of implementing a pricing framework to determine your pricing in different markets and understanding price erosion
• Putting yourself out of your comfort zone in order to price yourself at what you are truly worth
• The importance of connecting with your target customer group in order to evaluate your services and establish that win-win situation

About the Guest: 

Janene Liston, is a certified, pricing, professional, and entrepreneur and a European public speaking champion with 20 years experience in marketing and pricing. She's been a speaker at conferences, seminars in organizations & clubs, as well as a guest on radio and podcast shows from across the Globe. She covers topics like price setting, pricing communication, and pricing psychology, helping small businesses build pricing knowledge, strategies & skills. She teaches business owners how to set the right prices and close more deals.

http://www.thepricinglady.com

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook - https://www.facebook.com/offmyduff

Instagram -

When the pandemic hit, James Adam realized that he was not doing what he loved. Out of his introspection, he co-founded Thirty-Three Percent. James is now dedicated to helping business owners to take control of their marketing and have that great relationship with their working lives. He’s on a mission to help clients achieve what he calls “ruthlessly efficient marketing”. 

Don’t miss these Highlights: 

• How he became an accidental entrepreneur after a company closed down and he took on some of the clients privately
• Understanding that marketing does not have to be this huge algorithm nor does it require you to be on every social media platform
• The psychology of forming emotional connections with clients and thinking like them on an instinctive level
• The only thing holding you back is the excuses you are making to make the achievements you deserve
• Don’t make things over-complicated. All processes can be broken down into smaller components that are easily managed instead of looking at the process as a daunting whole

About the Guest: 

James helps destinations of all shapes and sizes drive footfall, increase spend and change perceptions by creating & building brands, developing strategies, and providing creative marketing campaigns. He has had a passion for destinations since starting in retail over 20 years ago, from shopping centers & hotels to towns & attractions - James loves getting people out there and experiencing things.

http://thirtythreepercent.co.uk

http://acunningplan.co.uk

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook - https://www.facebook.com/offmyduff

Leslie Hassler was an accidental entrepreneur. She found out on a Wednesday that she was not going to have a job by the following Monday and within those five days she opened her own business. Even though that business venture was not the success or the fulfillment she hoped for, she knew that entrepreneurship was her calling. Leslie now consults and coaches entrepreneurs on how to think “cash forward”, and to profit and scale.  

Don’t miss these Highlights: 

• Learning to update and simplify processes that are built on old constructs
• Discovering what it takes to become that top 4% of businesses that move to the next level
• The importance of having a business audit to understand your underlying numbers and provide clarity of where you are truly at and identify growth opportunities
• Rewriting our resistance story so that we can reach out to greater opportunities
• Your intention sets your tone so ensure you have your vision, mission and purposes established

About the Guest: 

Leslie Hassler is a dynamic author, speaker, and business strategist guiding women owned, service-based businesses into more profits, cash flow, and success. Business owners come to

Leslie when they are seeking a way to strategically scale their businesses richly, stop the money leaks, and get back in control with confidence. Using her more than 12 years of experience in business, finance, mindset, and more, Leslie takes multiple 6 and 7 figure businesses from cash-strapped and struggling to profitable and thriving with her unique Scaling Rich™ Method.

http://scalingrich.com/

http://www.yourbizrules.com

About the Host: 

Duff Gardner is an award-winning 7-figure marketer, startup founder and digital producer. Today, he leverages his 30+ years in a diverse range of businesses and his journey overcoming a series of out-of-the-blue panic attacks to help impact-driven entrepreneurs leverage the power of what he calls “startup thinking” to start, scale and serve in a big way. He is the host of the podcast Off My Duff - The Entrepreneur Podcast and Founder of the training company Offers that Sell. Duff holds an MSc. in Learning Sciences and Information Technology from Carnegie Mellon Silicon Valley, is a fierce advocate of LGBT+ rights and animal rescue, and lives in beautiful Victoria BC. His mantra is: “teach what you love, live from your truth”.

www.offmyduff.com 

Website - https://duffgardner.com/

Linked in - https://www.linkedin.com/in/duffgardner/

Facebook -