So you think High Definition Television (HDTV) was a big deal?

Well buckle your seat belts.

First there was TV itself, then colour TV, then our HDTV… but now there’s “NextGen TV" -- the next major shift in television with a new digital format promising 4K video, immersive audio, and a host of other consumer and business benefits.

The Advanced Television Systems Committee calls this revolution ATSC 3.0 and it’s quite literally the seamless over-the-air convergence of TV and the internet.

Listen now to Orest Sushko, the brainiac director of the only North American lab for this revolution at the Humber Institute of Technology and Advanced Learning in Toronto. Sushko’s B2C Lab is having an Open House with live demonstrations and key experts on May 11th and 12th, so listen to hear how you can register and attend for free.

But here’s a catch…

While roughly 75 per cent of American television viewers will have access to “NextGen TV” (ATSC 3.0) by the end of this year -- and countries as varied as Brazil, India, South Korea, Trinidad & Tobago, and Mexico are adopting this new format -- Canada, which may technically be in the thick of it on the innovation aspect, is still a laggard on the practical implementation side.

Take a listen to find out why and more about the next generation of TV.

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