Andrew Southworth is a music marketing expert who has mastered the art of paid ads. His strategies have helped his clients get over 300M streams, sell out tours, sell out merch drops, etc.

This episode is 86 minutes of free game from the undisputed king of ads for musicians. We touch on the best types of campaigns, how many streams $350 ad spend can get you, the biggest mistake artists are making with ads, and much more.

"SPOTIFY GROWTH MACHINE" (Learn how to run ads like Andrew Southworth):
https://onemoretime--generastudios.thrivecart.com/spotify-growth-machine-2/

WANNA WORK DIRECTLY w/ ANDREW SOUTHWORTH?
https://southworth.media/pages/affiliates/one-more-time

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FOLLOW Andrew Southworth:
https://www.youtube.com/@UCajL-kaSv6A4-sNoX-U99Qw
https://www.instagram.com/andrew.southworth

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Zach Bryan is living proof that you don’t need a label, a gimmick, a fortune, or industry co-signs to build a career that actually matters.

In this episode, we break down how a kid in the Navy started posting videos shot on a cracked iPhone and ended up redefining what success looks like in the music industry. No flashy rollouts. No big machine behind him. Just honest songwriting, relentless output, and a diehard fanbase that grew with every drop.

We’re unpacking the key moves from Zach's playbook for you to consider. Whether you're trying to break through as a singer-songwriter, build a fanbase from scratch, or just want to understand how the game is changing, this one’s for you.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime

JOIN OUR DISCORD: https://discord.gg/un6ZFCjS

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Nick “Ruff” Ruffalo is the SVP of Digital Marketing at Big Loud (home to Morgan Wallen & more). He’s helped artists get over 200M views and 60M streams with $0 in paid ads.

In this episode, we dive deep into how to build an iconic artist brand, what a successful content marketing funnel looks like, and case studies artists can learn from / apply to their own careers.

FREE ACCESS to "100 VIRAL CONTENT IDEAS FOR MUSICIANS": https://forms.gle/zGWuUrLA8mBfqz7F8

GET 30% OFF DISTROKID: http://distrokid.com/vip/onemoretime

JOIN OUR DISCORD: https://discord.gg/un6ZFCjS

WANNA WORK WITH US? Make us an OFFER!
https://forms.gle/tVdon5vyoGAqPjx6A

FOLLOW Ruff:
https://www.instagram.com/ruffmusicofficial

FOLLOW One More Time:
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https://www.tiktok.com/@onemoretimepod

0:00 Intro
2:30 First Steps for Artist Brand Buildind
7:20 What Makes A Great Artist Brand?
10:38 Can Faceless Brands Work in 2025?
16:00 How Chappell Roan Nailed Her Brand
26:29 Content Marketing Funnel for Musicians
47:20 New Fans vs. Existing Fans
52:05 Rapid Fire Rampage