• Open Market

  • 著者： Joe Zappa
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Open Market

著者： Joe Zappa
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  • サマリー

  • Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.
    Copyright 2024 Joe Zappa
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  • The Common Traits of Eric’s 3 Most Successful Investments

    The Common Traits of Eric’s 3 Most Successful Investments
    2024/09/18

    Joe Zappa interviews co-host Eric Franchi, a general partner at the venture capital fund Aperiam, to identify the three traits his three most successful investments have in common. They discuss Kevel, Transmit.live, and tvScientific.
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    37 分
  • Founder Mode with mParticle's Michael Katz

    Founder Mode with mParticle's Michael Katz
    2024/09/11

    Michael Katz, CEO and co-founder of the customer data platform mParticle, joins Joe Zappa and Eric Franchi on the pod to discuss his take on founder mode. Michael argues that founders can most effectively build organizations by focusing on two factors, context and culture, but most leaders optimize for the wrong factors when they make key hires.
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    42 分
  • Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley

    Building a Dynamic Culture and Tackling Big Problems with Brian O’Kelley
    2024/09/04

    Eric Franchi and Joe Zappa interview adtech entrepreneur Brian O’Kelley. The former Right Media and AppNexus executive turned co-founder and CEO of marketing sustainability company Scope3 discusses how his approach to leadership has changed and how to inspire boldness and drive as organizations scale. Brian also touches on whether he’d do the AppNexus acquisition the same way today and responds to common criticisms of Scope3.
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    49 分

あらすじ・解説

Open Market is a podcast about building companies in the advertising space. This is not another news podcast. Rather, hosts Eric Franchi and Joe Zappa will dive deep into the stories of successful companies and growth strategies to help listeners understand how to replicate that success. For example, how did Eric build Undertone to a $180M exit? How would you reverse-engineer a $10M adtech exit? Why do you need a chief audience officer? Entrepreneurs, execs, and GTM professionals in advertising should walk away from each week’s episode with new ideas on how to build their companies.
Copyright 2024 Joe Zappa
リーダーシップ マーケティング 経済学
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