SHOW NOTES ON EPISODE 267:

Today we’re talking about a digital marketing strategy that separates thriving businesses from struggling ones—the combination of SEO and PPC.

Now, I know a lot of business owners ask: Which is better—SEO or PPC? The truth is, it’s not an “either-or” decision.

The businesses that truly scale? They use both together.

Today, I’m going to:
✅ Break down the advantages of SEO and PPC
✅ Share real-world case studies of businesses that have used this strategy to explode their growth
✅ And show you exactly how to integrate both channels into your marketing plan

So, if you’ve been running SEO alone or only relying on PPC—this episode is for you!"

If you’re only relying on SEO or just running PPC, you’re leaving money on the table. The real power is in using both.

🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant
🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show
🔎 Personal Brand Talk Podcast | SEO and PPC | SEO Consultant Sunshine Coast | Google Adwords Agency | Agency Google Ads

🚀 Resources & Links Mentioned in the Episode:
📌 Work with Cam Roberts: https://camroberts.com.au/
📌 Book a Free Strategy Call: https://camroberts.com.au/chat/
📌 Visit Cam's Agency: https://bubblegummarketing.com/

🎙️ Enjoyed this episode? Don’t forget to:
✅ Subscribe to the Personal Brand Talk Podcast
✅ Leave a 5-star review on Apple Podcasts & Spotify
✅ Share this episode with someone who needs to hear it!

💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn!

#FractionalCMO #B2BMarketingConsultant #MarketingConsultant #SEO #PPCAds #CamRobertsMarketingConsultant #CamRobertsPodcastShow #PersonalBrandTalkPodcast #OmniChannelmarketing

Warm Regards,

Cam Roberts

Sales & Marketing Consultant | Fractional CMO | Project Management |🔥30+ years of "real-life" results🔥 | Bubblegum Marketing Founder & Director |

NEW EPISODE LIVE NOW TUNEIN NOW

📢 SEO alone isn’t enough anymore. If you’re not ranking in AI search, social media search, and everywhere your audience is looking, you’re leaving money on the table.

In this episode of the Personal Brand Talk Podcast, Cam Roberts, Fractional CMO and B2B Marketing Consultant, shares how AI is transforming search and how businesses can leverage Search Everywhere Marketing to stay ahead.

✔️ The evolution of AI in marketing—from IBM Watson to ChatGPT and Google Gemini.
✔️ How brands like Nike, Sephora, and Tesla dominate AI-powered search.
✔️ Why Google isn’t the only search engine anymore—and how to rank on social media search, voice search, and AI tools.
✔️ 5 actionable Search Everywhere Marketing strategies to make your brand searchable everywhere.
✔️ The importance of multi-format content—why blogs alone won’t cut it anymore.
✔️ How backlinks, social media, and AI-generated citations can boost your authority.

If you’re a business owner, entrepreneur, or marketer, this episode is packed with real-world strategies to help you rank everywhere and attract more customers.

🔎 Fractional CMO | Fractional Chief Marketing Officer | B2B Marketing Consultant
🔎 Marketing Consultant | Cam Roberts Marketing Consultant | Cam Roberts Podcast Show
🔎 Personal Brand Talk Podcast | AI SEO | AI Marketing | Search Everywhere Marketing

📌 Work with Cam Roberts: Cam Roberts Marketing Consultant & Business Coach
📌 Book a Free Strategy Call: https://camroberts.com.au/chat/
📌 Connect on LinkedIn: Cam Roberts LinkedIn

🎙️ Enjoyed this episode? Don’t forget to:
✅ Subscribe to the Personal Brand Talk Podcast
✅ Leave a 5-star review on Apple Podcasts & Spotify
✅ Share this episode with someone who needs to hear it!

💬 What’s your biggest takeaway from this episode? Drop a comment or DM me on LinkedIn!

Podcast Notes on Episode #265 - Crush It As A Highly Paid Consultant:

• 7 Steps to growing & scaling highly profitable Consulting Business
• How to build your consulting brand and create bigger better baits
• Price Elasticity and Pricing Tier Testing
• When to develop a sales team
• The 3 Ways to promote your consulting business

Stream more episodes at https://camroberts.com.au/podcast/

View LinkTree at https://camroberts.com.au/linktree/

Schedule a time to discuss working with Cam:

https://camroberts.as.me/zoom-call

Podcast Show Notes:

Ever wondered why so many companies struggle with their branding? Ernie Harker might have the answer.

He is the branding mastermind behind billion-dollar brands like Maverik – Adventure’s First Stop and author of Your Brand Sucks. His insights have transformed companies, including Chuck Norris Enterprises, and his dynamic keynotes are celebrated for their actionable branding strategies.

Founder of Ernburn, a renowned production studio known for illustration, animation, video, ads, and brand development. His entrepreneurial journey and expertise in multiple creative disciplines uniquely position him to discuss comprehensive brand strategies.

His expertise and engaging storytelling would provide your listeners with invaluable insights into building remarkable brands.

Connect with Ernie:

Web: https://ernburn.com/

Linkedin: https://www.linkedin.com/in/ernie-harker-a56b7624/

YouTube: https://www.youtube.com/@ernieharker

View more episodes at https://camroberts.com.au/podcast/

Podcast Notes:

• What types of businesses should be using Online Courses
• The 3 different types of Online Course models
• How to promote your Online Courses
• The best Tools to use for Course Creation
• And more

Stream more episodes at https://camroberts.com.au/podcast/

Schedule a time to discuss your business goals and marketing objectives:

https://camroberts.as.me/zoom-call

Need help with Paid Ads, SEO, Email Marketing or Website Marketing? Visit Cam's award winning agency at Bubblegum Marketing

https://bubblegummarketing.com/

Podcast Show Notes:

• What trends are happening in Sinch MessageMedia & SMS/MMS marketing?
• The future of SMS/MMS Marketing
• Why SMS/MMS Marketing and Message Media have such high delivery rates?
• How to create personalised marketing messages delivered at the right time
• When to use SMS/MMS to drive up Google Reviews & Re-orders
• The latest ways to integrate Message Media into your Marketing Automation
• Where and How AI fits in with Message Media Channels
• Why you're missing out on new business and repeat sales

Damien connects great businesses with great technologies to drive great outcomes.

For the past 7 years, he has been working with businesses of all sizes to utilise messaging channels to have more engaging conversations with their customers. He has been a key contributor to the continued growth, performance and eventual acquisition of Sinch MessageMedia

Connect with Damien and Sinch MessageMedia:

Web: https://messagemedia.com/au/

LinkedIn: https://www.linkedin.com/in/damien-brennan/

STATS - The Business Trends report on SMS Marketing:

• Reach anyone with a mobile device 97% of adult Americans own a cell phone, and 70% open a text message within 5 minutes of receiving it
• Increased customer engagement 36% of customers prefer business communication via text - more than any other channel
• Efficient and personalized communication 32% of customers expect immediate responses, and 36% ignore non-personalized messages
• 90% open rate for SMS
• 36% Click-through rate for SMS compared to less than 3% for email
• 51% of people reply to an SMS within 1-2 minutes, compared to 5.4% for email.
• 1/3 Consumers check their SMS notifications within 1 minute of receiving a text
• 70% of consumers opted in to receive SMS from businesses

Register your own Sinch MessageMedia account and talk to one of the Message Media team members:

https://messagemedia.com/au/our-partners/bubblegum-marketing/

Podcast Show Notes:

• What is Hypernomics and when it is used
• The future models for problem solving
• Finding hidden market positions using unseen mathematical dimensions
• Determine proper pricing based on the competition and known market activity.

Discoverer of Hypernomics and co-holder of its first patent CEO of Hypernomics, Inc. | Author of the upcoming book to be published by Wiley: Hypernomics: Using Hidden Dimen- sions to Solve Unseen Problems

Doug Howarth's life has been an extraordinary jour- ney of personal challenges and groundbreaking disco- veries. When he was just fourteen, he became fascinated by the possibilities beyond the coordinate systems taught in school. Little did he know that this curiosity would intersect with a battle against failing kidneys that lasted for over three decades.

After receiving a life-saving kidney donation from his best friend, Tim Schreiner, Doug ex- perienced a remarkable transformation. His mind, which had been clouded for years, sud- denly became clear. It was during a simple shopping trip with his wife that he had a groundbreaking realization. Watching her effortlessly solve a complex problem in her head, Doug discovered the concept of Hyper- nomics-a fascinating field that explores me- asurable actions in markets using dimen- sions we hadn't considered before.

With his newfound clarity and passion, Doug foun- ded Hypernomics Inc. There, along with two others in his company, they developed the world's first sof- tware capable of analyzing markets in four or more dimensions, for which they were awarded a US Patent. Hypernomics Inc. has worked for NASA, Virgin Galactic, and Lockheed Martin. Now, Doug is excited to share his revolutionary ideas with the world through his upcoming book, "Hypernomics: Using Hidden Dimensions to Solve Unseen Pro- blems," which will be available in January 2024.

Connect with Doug:

Web: https://hypernomics.com/

Personal: https://www.doughowarth.com/

LinkedIn https://www.linkedin.com/in/doughowarth/

Podcast Show Notes:

• Find your perfect market fit
• Find out the reason that make your product different
• Stop waiting too long
• Creating a demand of your product
• Things to keep in mind for raising capital

Frederick Cary, a powerhouse entrepreneur and CEO of IdeaPros, a company that guides qualified entrepreneurs through the complexities and pitfalls of the startup world.

With his entrepreneurial spirit, Fred started many businesses in different industries, created many successes, and acquired thousands of lessons along the way. His desire to give back to a community of like-minded eccentrics led him to create IdeaPros, the world’s first super venture partner – a company that could roll up its experienced sleeves and provide every entrepreneur with the opportunity to see their vision become a real company with a real product. He also produces a weekly show for entrepreneurs that has been viewed by over 4 million people.

As a Top 1% Business Professional, Who’s Who in America, and top-ranked attorney for several years, Fred's personal brand can best be described as: “F *CK Average, Be Legendary.”

Connect with Frederick Cary

Website URL
https://fredcary.com/

LinkedIn URL
https://www.linkedin.com/in/frederickcary/

Connect with Brian:

Web: https://www.brianwillmedia.com/ 

LinkedIn: https://www.linkedin.com/in/thedropoutmm/ 

YouTube: https://www.youtube.com/channel/UCxoxEUCYLFWi90uRiEuW09A 

Instaggram: https://instagram.com/thedropoutmm?igshid=YmMyMTA2M2Y= 

Download Brians Bio:

https://drive.google.com/file/d/1ImTb4XUjrSS873qYhfQsuqlO0C3zt06X/view 

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