PR for PR: The Meta Magic (and Madness) of Comms at Muck Rack with Linda Zebian, VP of Comms at Muck Rack
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PR for PR: The Meta Magic (and Madness) of Comms at Muck Rack with Linda Zebian, VP of Comms at Muck Rack
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In this episode of Under Embargo, we’re joined by Linda Zebian, newly-minted VP of Communications at Muck Rack, for a conversation that’s equal parts insightful and unhinged—in the best way possible.
Linda breaks down what it’s like to do PR for a PR tech company (spoiler: it’s very meta), how her time at The New York Times shaped her leadership, and why the work she’s doing now is the most meaningful of her career.
We cover:
— Building a comms function from scratch inside a fast-growth tech company
— Why measurement in PR is broken—and what MuckRack’s doing to fix it
— The real impact of AI on the industry (is sentiment the next frontier?)
— Why PR still gets left off the thank-you email—and how we fix that
Also not to be missed: whether you’d take $100M for a very specific and very weird demise.
Yes, really.
Whether you’re in-house, agency-side, or somewhere in between—this episode is for every comms pro who’s tried (and failed) to explain their job to their mom.