In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavioral change by truly partnering with their sales teams.

Whether you’re in marketing or sales, this conversation will give you practical insights to boost engagement and impact.

Here’s what you’ll learn:

• Why sales teams often don’t use new marketing programs, materials, or tech—and how to fix this mindset

• The critical importance of relevance and co-creation in content development

• How to close the digital gap and drive measurable revenue growth through better omni (not just channel) strategies

• How to use mindset shifts and training tips to empower sales reps and ease the adoption of new digital tools

• The value of empathy, feedback loops, and keeping things simple for real collaboration and results

Don’t miss this candid and actionable episode—perfect for pharma marketers and field teams looking to win in today’s hybrid world!