Spoiler alert: This is not a dry tech talk about websites and SEO—promise.

In this episode, I’m joined by my friend and brilliant SEO strategist Laura Jawad for a super fun and eye-opening conversation about something that affects every single coach, service provider and business owner out there—your online presence.

We’re talking about websites, yes—but really, we’re talking about how people find you, how you build trust online, and what it takes to make sure the incredible work you do isn’t getting lost in the noise.

We’re diving into what SEO really is (no jargon required), how Google decides what content to trust, and what it takes to turn your website into a visibility-boosting, credibility-building, client-attracting asset for your business.

Whether you’ve got a website already or you’re still figuring out how to show up online in a way that actually works, this episode is going to help you understand how to make your content, your pages, and even your podcast guest appearances do the heavy lifting in your business.

Laura breaks down SEO in a way that’s simple, smart, and totally doable—and she shares why things like content, keywords, and your online reputation matter so much when it comes to building visibility that lasts.

In this episode, we talk about:

• What SEO actually is (and why coaches and service providers should care)
• How to make your website more visible, searchable, and trustworthy
• Why updating your website regularly makes a difference (hello, “freshness factor”)
• The role your blog, podcast, and opt-in pages play in your visibility strategy
• Why being discoverable online starts with using the right words (not cute titles)
• How Google decides who to trust—and what you can do to boost your credibility
• The connection between content creation, reputation, and long-term visibility
• Why podcast guesting is one of the smartest things you can do for SEO (yep!)

Laura also shares her favorite ways for small business owners to boost visibility without ads, algorithms, or trying to do everything at once.

You can connect with Laura at laurajawadmarketing.com/passionate-and-prosperous and on Instagram and LinkedIn.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

Have you ever walked into a room—real or virtual—and instantly felt like you didn’t belong?

Maybe you worried you weren’t experienced enough.

Or that everyone else had it more “together” than you.

Or that you’d come off too much… or not enough.

That’s imposter syndrome. That’s insecurity. And if you’re a coach, expert, or service-based business owner, these sneaky mindset patterns can quietly sabotage your visibility, income, and confidence—no matter how talented or qualified you are.

In this episode, I’m sharing how to move through imposter syndrome and step into what I call your I’m a Big Deal energy—because that’s what it takes to grow a coaching or service-based business that’s profitable, impactful, and aligned with your purpose.

This conversation was inspired by a retreat I just attended where I showed up as me—fully expressed, grounded, and in my power—and walked away with incredible opportunities. Not because I was faking it, but because I owned my Genius Edge and allowed myself to be seen.

Inside the episode, I share:

• How insecurity shows up in entrepreneurship (and why it’s not just a “newbie” thing)
• What it really looks like to lead with your confidence and clarity—without ego or performance
• Why your mindset and energy matter more than your business cards, website, or follower count
• How to prep yourself to show up powerfully at events, workshops, networking, and even online
• Why community, collaboration, and being in the room are essential for sustainable growth
• My favorite mindset practice for stepping into your “big deal” energy before you show up

This is a must-listen if you’re ready to stop playing small, start showing up fully, and finally own your place in the world as a coach, healer, or creative entrepreneur.

You don’t need to become someone else to grow your business.

You just need to claim the version of you that’s already ready.

And YES—we’re going to help you step into that version of yourself at Passionate & Prosperous LIVE: Your Genius Edge, happening October 17 & 18 in NYC.

This episode will show you why being seen matters—and how to start showing up as the leader you already are.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast

In this solo episode, I’m talking about something that most business owners don’t do enough, but absolutely need to if they want to grow a sustainable, profitable, and fulfilling business:

✨ Actually taking the time to work ON your business, not just in it.

It’s so easy to stay caught in the loop of delivering, posting, reacting, and trying to keep up. But building a business you love—that reflects who you are, pays you well, and lets you make the impact you’re here to make—requires you to step back, take a breath, and look at the big picture.

Because your business? It’s not static.

It’s always evolving.

You’re always evolving.

And if you’re not giving yourself the time and space to reflect, vision, create, and adjust, you’ll stay stuck in busy mode, wondering why things aren’t flowing.

In this episode, I’m sharing:

• Why your business needs you to step back and do the deeper work
• What it really means to “work ON your business” and how to make time for it
• The role your money mindset plays in your evolution (and what to watch for)
• How to connect with your genius edge and create from that version of you
• What to do when your offer, message, or audience starts to feel off
• Why content, community, and creativity are at the heart of long-term success
• And how I think about growing, pivoting, and leading in my business

I’m also giving you a behind-the-scenes look at how I’ve been working ON my business lately—where I’m evolving, what I’m creating, and why I’m inviting you to come be in the room for what’s next.

Passionate & Prosperous LIVE: Your Genius Edge is happening October 17 & 18 in NYC—and this episode will give you a taste of the energy, clarity, and creativity we’ll be tapping into together.

If you’ve been feeling the nudge that something needs to shift—or you’re ready to reconnect with your purpose, passion, and power—this one’s for you.

Get Full Show Notes, Event Sign Ups and More Information Here:

http://www.staceybrassrussell.com/podcast