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  • How to break into a new vertical

    How to break into a new vertical
    2025/05/05

    Picking a vertical (a specific type of business, i.e. dentists or lawyers) can be an important part of your marketing mix. Some of our members have a vertical they work within, alongside their general business. Let's explore a couple of ways you can make your marketing more powerful within your chosen vertical.

    Paul's 5 min Monday Motivation for 5th May 2025
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    5 分
  • What kind of LinkedIn account is right for you

    What kind of LinkedIn account is right for you
    2025/04/28

    LinkedIn is an important part of the 3 step lead generation system we are building together. But what's the best type of LinkedIn account for you to use? Let me run through your free and paid options, with the pros and cons of each.


    Paul's 5 min Monday Motivation for 28th April 2025
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    5 分
  • The power of consistency

    The power of consistency
    2025/04/21

    Somehow, this mini podcast just for MSP Marketing Edge members is entering its second year today. Feels like just a few months since we started, yet this is episode 53. And the reason that anniversary crept up on me is because it's the result of a marketing system. That system is what allows us to be very consistent with our marketing. Let's explore how powerful that is... and how you can replicate it inside your MSP.


    Paul's 5 min Monday Motivation for 21st April 2025
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    5 分
  • Be accountable to your team

    Be accountable to your team
    2025/04/14
    Both the best and worst thing about running your own business is that you are accountable to NOBODY. So long as you have clients who are paying you money, you have a business! And while that can make you feel incredibly free, it can also highly disrupt your ability in getting things done. I had a boss till I started my first business aged 30. And now I have 15 bosses… the people that work with me in my team. Because I've made myself accountable to them. Here's why I think you should do the same.
    Paul's 5 min Monday Motivation for 14th April 2025
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    5 分
  • Deep questioning uncovers what prospects really think

    Deep questioning uncovers what prospects really think
    2025/04/07
    The more you understand about someone's true desires and motivations, the easier it is to sell to them. There's a very simple five word framework that you can use during any conversation with a prospect or client, to move into deeper and deeper levels of understanding. Let me tell you what it is, and give you an example of how to use it
    Paul's 5 min Monday Motivation for 7th April 2025
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    5 分
  • What's your productivity stack?

    What's your productivity stack?
    2025/03/31
    Following on from last week when I was asking you what activities move the needle within your MSP... this week we are looking at the software you use. Let me reveal my productivity stack, and I'd be interested to hear what you're using.
    Paul's 5 min Monday Motivation for 31st March 2025
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    5 分
  • What will move the needle this week?

    What will move the needle this week?
    2025/03/24
    I'm listening again to old business books I haven't touched for years. And this week it was Brian Tracy's New Psychology of Achievement. WHAT A BOOK! I think it's possibly his finest work. One of my core lessons learned is around where you (as the business leader) invest your time. Are you doing things that move the needle? Let's explore that.
    Paul's 5 min Monday Motivation for 24th March 2025
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    5 分
  • Do you have a roadmap? Or 'zig zag'?

    Do you have a roadmap? Or 'zig zag'?
    2025/03/17
    Tell me, do you have a roadmap for developing and growing your MSP? Or do you just zig and zag your way round problems and opportunities? There are merits to both, depending what stage of business growth you're at, and how many staff you have. Let's explore this.
    Paul's 5 min Monday Motivation for 17th March 2025
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    5 分