In marketing terms a success pyramid and a sales funnel are terms that get thrown around a lot. In today's episode, Casey will talk about the ways we work with our clients to help define the different aspects you need to understand when growing your online business. Especially as it pertains to online traffic growth, leads and sales conversions.

The name of the game in online marketing is numbers. Traffic equals leads and leads equal sales, but how do you know what you need to meet your specific growth goals for your company.

When it comes to defining the things you need for continous and measurable growth it is important to understand the different pieces of your sales funnel as well as how those numbers contribute to you building a succesful pest control success pyramid.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

Video Content for Pest Control.

In this episode Casey will discuss the basis for using a content strategy for pest control and more importantly what role that video plays in that strategy. He also discuses things like the following:

• Vanity video vs. strategic video
• Content topic clusters for pest control
• Creating a long term content strategy and sticking with it.
• Creating simple but effective video with your Smart Phone.

Let us know what you think about episodes like this by contacting Casey direct at casey@rhinopros.com or text at 925-464-8383

Please review us atRhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

In this episode, Casey will break down the benefits and hype regarding AI for your pest control company and using AI for optimizing your Google Ads account.

AI has many benefits, and it certainly is the technological rage right now, but how valuable is it for your pest control business?

Without your intervention, Google Ads wants to set up, manage, and bill for your ad campaigns. Is it a good idea to let Google manage your account with its AI tools? Let's examine this a little bit more closely so you can make an informed decision.

Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and plans that are coming up. More information can be found by emailing at ⁠casey@rhinopros.com⁠.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review⁠

On this episode of the podcast, Casey discusses specific ways that marketing automation can help pest control and other home service companies to improve their sales conversion rates.

A definition of various internal and external workflows to use for efficiency in your business operations. Spme examples are given.

There is some discussion on the software platform High Level that you can use in your marketing automation efforts. Discussion is had on API integrations with some of the popular pest control programs like FieldRoutes, PestPac, GorillaDesk and others.

Casey also talked about some workshops on HighLevel software, marketing automation, 2025 goals, and planning that are coming up. More information can be found by emailing at casey@rhinopros.com.

Please review us at Rhino Pest Control Marketing and interact with us to let us know how we can improve in 2025.

Casey Lewis

casey@rhinopros.com

(925) 464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠⁠

⁠⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠⁠

Leave us a review on Google:⁠⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

This episode gets into the talk about AI for pest control and comparing it to marketing automation. What are the differences? Is there a difference? We will also break down the absolute necessity in developing a definitive plan for the steps involved in the customer experience and buyers journey associated with your pest control or wildlife company.

Please review us at RPCM and also interact with us to let us know how we can do better in 2025.

Casey Lewis

casey@rhinopros.com

(925)464-8383

Follow and subscribe at the following links:

⁠⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠⁠

⁠⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠⁠

Leave us a review on Google:⁠⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In Today's episode Casey will discuss incorporating an Inbound Marketing and automation strategy by incorporating the software known as HighLevel or GoHighLevel. The topics include:

Setting the Stage: The Evolution of Marketing in Pest Control

1. The Shift in Marketing Paradigms

   • Over the past decade, the way pest control businesses attract and retain customers has dramatically evolved. Traditional methods like direct mail and print ads have given way to digital-first strategies.
   • Today, success in pest control marketing requires a dynamic approach that combines engaging content, seamless automation, and cutting-edge technology like AI to meet customer expectations.

2. Content Marketing: The Cornerstone of Visibility

   • Pest control customers often begin their journey with a simple search for solutions to their problems.
   • Example: A homeowner with a rodent problem might search for “how to get rid of mice” and come across a blog post or video. Content marketing ensures your brand is present during this critical stage.
   • Importance of high-quality, educational content:

3. Inbound Marketing: Attracting, Not Interrupting

   • Inbound marketing is about drawing customers to you by offering solutions they need rather than bombarding them with ads.
   • Key tactics for pest control businesses:

4. Marketing Automation: Efficiency at Scale

   • With limited time and resources, automation helps pest control companies maintain consistent communication without manually following up with every lead.
   • Benefits include:

• Artificial Intelligence: The Future of Personalized Marketing

  • AI-driven tools are becoming indispensable for pest control marketing in 2025.
  • Applications in pest control:
  • • Predictive analytics to anticipate customer needs based on past behavior.
    • Chatbots for 24/7 support and quick answers to common questions.
    • Dynamic ad targeting to reach the right audience with the right message at the right time.

    
    

  Please review us at RPCM and also interact with us to let us know how we can do better in 2025.

  
  

  Casey Lewis

  casey@rhinopros.com

  (925)464-8383

  
  

  Follow and subscribe at the following links:

  ⁠⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠⁠

  ⁠⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠⁠

  Leave us a review on Google:⁠ ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In today's episode, Casey talks about the need to review your company's performance in 2024—ways to categorize that performance into individual groups for more detailed analysis and evaluation.

Thoughts on establishing a comprehensive and achievable game plan for 2025. The use of SMART goals and the KISS method for bringing your team together towards common goals in 2025.

Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links:

⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠

⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠

Leave us a review on Google: ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

In this episode, Casey will discuss the areas of focus and attention to review for 2024 and set new goals for 2025. Now is the best time of the year for pest control to do self-reflection, establish new annual goals, and focus on the best practices for online growth using organic and paid strategies.

Please don't forget to subscribe to our YouTube channel to get notifications on our workshops and webinars throughout 2025.

Please leave us a review to let us know you like our podcast. Follow and subscribe at the following links:

⁠⁠https://www.youtube.com/@RhinoPestControlMarketing⁠⁠

⁠⁠https://www.facebook.com/rhinopestcontrolmarketing⁠⁠

Leave us a review on Google: ⁠⁠https://g.page/r/CT9-E84ypVI0EBM/review

You may contact Casey to discuss your business needs by calling 925-464-8383 or email at casey@rhinopros.com