Steph Weber is the CEO of The Weber Co, a branding + marketing company that has supported over 100 small businesses in building powerhouse 6 and 7 figure brands. Now she’s taking her years of experience and bringing them to the short term rental industry. With nearly 10 years of experience working as a brand and marketing strategist, Steph helps brands implement the strategy they need to build impactful, profitable businesses. =

Steph lives in Indianapolis with her husband, Collin, and son, Eli. Together, they enjoy camping in the mountains, sleeping in a tent on top of their 4-Runner. She has a heart for adventuring and a passion for helping people make an impact through a memorable brand. This episode covers:

• How Steph got her start in influencer marketing and how she leveraged her experience in the branding industry
• Merging her love of branding with dreams of entering the short term rental business
• Goal setting and making manifestations a reality
• Accepting shifts in business as an entrepreneur and making pivots
• The difficult side of running a business- letting employees go, forgoing paychecks, and difficult decisions
• Entering the short-term rental industry as a branding expert
• Taking ownership of your short-term rental beyond AirBnB listings
• The benefits of moving away from third-party websites
• Controversy in the short-term rental industry
• Etiquette for short-term rental owners
• Building a business with her husband
• Working as a team toward long-term goals as a family
• Navigating conflict in long-term relationships
• Navigating a newborn and brand new business simultaneously
• Steph’s forecast for the virtual business space in 2024 and the shift away from curation and consumerism
• Returning to core values in business

Connect with Steph @theweberco

theweberco.com

Check out her podcast, Hosted by the Webers